Award-winning Case Study For Latitude 15 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Latitude 15”, or large enterprises, they have established a Facebook page for advertising and promotion. “Latitude 15” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Latitude 15” through the method of adspy!

Latitude 15 Facebook ad Introduction by ad spy method

“Latitude 15” introduction:Fabulous boutique style hotel and restaurant based in Lusaka, Zambia.

“Latitude 15” Facebook ads last run:2020-02-22 12:32:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Latitude 15” ads data to help “Latitude 15” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Latitude 15”. In this report, we analyze in detail the best ad cases of “Latitude 15”.

Latitude 15 Top3 Ads Case Study:

Advertisers Latitude 15 Latitude 15 Latitude 15
Ad title Latitude 15° (@latitude15lusaka) • Instagram photos and videos Home - Latitude 15 N/A
Ad text While you decide on a Cappuccino or Latte, we've got the cold weather covered. #thelatitudehotels... Come on in and stay warm! We have comfy couches with gas lit fires and hot drinks perfect for you... N/A
Ad format Image Image N/A
Categories Restaurant Restaurant other
Duration 1 days 1 days N/A
Like 0 0 N/A

Latitude 15 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Latitude 15” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Latitude 15” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Latitude 15” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Latitude 15° (@latitude15lusaka) • Instagram photos and videos Home - Latitude 15 N/A
Ad text  While you decide on a Cappuccino or Latte, we've got the cold weather covered. #thelatitudehotels...  Come on in and stay warm! We have comfy couches with gas lit fires and hot drinks perfect for you...  N/A
Ad type  other  other  other
Ad word count 131  144  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Latitude 15”, the text type used is other to obtain the best ad performance. “Latitude 15” can use this copy style more. On the other hand, “Latitude 15” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Latitude 15” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Latitude 15” are:VIEW_INSTAGRAM_PROFILE,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Latitude 15” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Latitude 15” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Latitude 15” top 3 ads schedules are: 1 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Latitude 15”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Latitude 15” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Latitude 15” ad case study report

If you want to check the best ad case study of other advertisers related to “Latitude 15”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Latitude 15”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.