Award-winning Case Study For LANEIGE Thailand By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “LANEIGE Thailand”, or large enterprises, they have established a Facebook page for advertising and promotion. “LANEIGE Thailand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “LANEIGE Thailand” through the method of adspy!

LANEIGE Thailand Facebook ad Introduction by ad spy method

“LANEIGE Thailand” introduction:เผยความงามอันเจิดจรัสในตัวคุณ ด้วยผลิตภัณฑ์บำรุงผิวและเมกอัพหลากสีสันจาก LANEIGE! IG: laneigethailand

“LANEIGE Thailand” Facebook ads last run:2020-02-17 08:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “LANEIGE Thailand” ads data to help “LANEIGE Thailand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “LANEIGE Thailand”. In this report, we analyze in detail the best ad cases of “LANEIGE Thailand”.

LANEIGE Thailand Top3 Ads Case Study:

Advertisers LANEIGE Thailand LANEIGE Thailand LANEIGE Thailand
Ad title Photos from LANEIGE Thailand's post โปรโมชั่นต้อนรับเดือนธันวาคม กับ Shopee 12.12 Birthday Sale โปรโมชั่นต้อนรับเดือนพฤศจิกายน กับ Shopee 11.11 Mega Sale
Ad text เพราะใครก็เทียบไม่ได้! BB CUSHION สูตรไวท์เทนนื่ง คุชชั่นขายดีตลอดกาล กับเทคโนโลยียกระดับสีผิว ให... [Laneige x Shopee ] โปรโมชั่นต้อนรับเดือนธันวาคม กับ Shopee 12.12 Birthday Sale ⚡ลดทั้งร้านสูงสุด... [Laneige x Shopee ] โปรโมชั่นต้อนรับเดือนพฤศจิกายน กับ Shopee 11.11 Mega Sale ⚡ลดทั้งร้านสูงสุด 7...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 742 28 43

LANEIGE Thailand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “LANEIGE Thailand” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“LANEIGE Thailand” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “LANEIGE Thailand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from LANEIGE Thailand's post โปรโมชั่นต้อนรับเดือนธันวาคม กับ Shopee 12.12 Birthday Sale โปรโมชั่นต้อนรับเดือนพฤศจิกายน กับ Shopee 11.11 Mega Sale
Ad text  เพราะใครก็เทียบไม่ได้! BB CUSHION สูตรไวท์เทนนื่ง คุชชั่นขายดีตลอดกาล กับเทคโนโลยียกระดับสีผิว ให...  [Laneige x Shopee ] โปรโมชั่นต้อนรับเดือนธันวาคม กับ Shopee 12.12 Birthday Sale ⚡ลดทั้งร้านสูงสุด...  [Laneige x Shopee ] โปรโมชั่นต้อนรับเดือนพฤศจิกายน กับ Shopee 11.11 Mega Sale ⚡ลดทั้งร้านสูงสุด 7...
Ad type  other  other  other
Ad word count 234  835  473

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “LANEIGE Thailand”, the text type used is other to obtain the best ad performance. “LANEIGE Thailand” can use this copy style more. On the other hand, “LANEIGE Thailand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “LANEIGE Thailand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “LANEIGE Thailand” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “LANEIGE Thailand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “LANEIGE Thailand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “LANEIGE Thailand” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “LANEIGE Thailand”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“LANEIGE Thailand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “LANEIGE Thailand” ad case study report

If you want to check the best ad case study of other advertisers related to “LANEIGE Thailand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “LANEIGE Thailand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.