Award-winning Case Study For Lane Bryant By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lane Bryant”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lane Bryant” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lane Bryant” through the method of adspy!

Lane Bryant Facebook ad Introduction by ad spy method

“Lane Bryant” introduction:Style goes beyond size. (Case in point: everything here.)

“Lane Bryant” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lane Bryant” ads data to help “Lane Bryant” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lane Bryant”. In this report, we analyze in detail the best ad cases of “Lane Bryant”.

Lane Bryant Top3 Ads Case Study:

 1st2nd3rd
Advertisers Lane Bryant Lane Bryant Lane Bryant
Ad title NEW So Light T-Shirt Bra A $500 Lane Bryant gift card will go up for grabs soon! Stretch Lace High-Leg Brief Panty
Ad text Be the first to try our newest bra for only $20! How does $500 sound?! Your chance to win a gift card is at your fingertips. Opt in now! Sign up: ... Now presenting new winter styles! Shop our hottest winter trends & newly added clearance styles a...
CTA type SHOP_NOW SIGN_UP SHOP_NOW
Ad format Image Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 1035 8108 0

Lane Bryant Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lane Bryant” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lane Bryant” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lane Bryant” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NEW So Light T-Shirt Bra A $500 Lane Bryant gift card will go up for grabs soon! Stretch Lace High-Leg Brief Panty
Ad text  Be the first to try our newest bra for only $20!  How does $500 sound?! Your chance to win a gift card is at your fingertips. Opt in now! Sign up: ...  Now presenting new winter styles! Shop our hottest winter trends & newly added clearance styles a...
Ad type  other  other  other
Ad word count 48  119  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lane Bryant”, the text type used is other to obtain the best ad performance. “Lane Bryant” can use this copy style more. On the other hand, “Lane Bryant” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lane Bryant” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lane Bryant” are:SHOP_NOW,SIGN_UP,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Lane Bryant” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lane Bryant” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lane Bryant” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lane Bryant”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Lane Bryant” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lane Bryant” ad case study report

If you want to check the best ad case study of other advertisers related to “Lane Bryant”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lane Bryant”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.