Award-winning Case Study For Lake Macquarie City Council By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Lake Macquarie City Council”, or large enterprises, they have established a Facebook page for advertising and promotion. “Lake Macquarie City Council” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Lake Macquarie City Council” through the method of adspy!

Lake Macquarie City Council Facebook ad Introduction by ad spy method

“Lake Macquarie City Council” introduction:Welcome to the official Lake Macquarie City Council page. A place to stay up to date with local news and events.

“Lake Macquarie City Council” Facebook ads last run:2020-02-17 06:24:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Lake Macquarie City Council” ads data to help “Lake Macquarie City Council” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Lake Macquarie City Council”. In this report, we analyze in detail the best ad cases of “Lake Macquarie City Council”.

Lake Macquarie City Council Top3 Ads Case Study:

Advertisers Lake Macquarie City Council Lake Macquarie City Council Lake Macquarie City Council
Ad title Lake Macquarie City Council Belmont Beers, Blues & BBQ Tummy Time - Belmont Library
Ad text Ahoy sailors! Float Your Boat is back again! We’re looking for boat owners to light up the Lake f... Join us on the foreshore for a celebration of craft beer, live music and succulent barbecue. Ge... Is your baby having trouble with tummy time? Join Felicity from Family Chiropractic Centre Charl...
Ad format Image Image Image
Categories Government Building Government Building Government Building
Duration 3 days 10 days 5 days
Like 97 3 2

Lake Macquarie City Council Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Lake Macquarie City Council” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Lake Macquarie City Council” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Lake Macquarie City Council” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lake Macquarie City Council Belmont Beers, Blues & BBQ Tummy Time - Belmont Library
Ad text  Ahoy sailors! Float Your Boat is back again! We’re looking for boat owners to light up the Lake f...  Join us on the foreshore for a celebration of craft beer, live music and succulent barbecue. Ge...  Is your baby having trouble with tummy time? Join Felicity from Family Chiropractic Centre Charl...
Ad type  other  other  other
Ad word count 220  513  217

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Lake Macquarie City Council”, the text type used is other to obtain the best ad performance. “Lake Macquarie City Council” can use this copy style more. On the other hand, “Lake Macquarie City Council” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Lake Macquarie City Council” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Lake Macquarie City Council” are:SIGN_UP,BUY_TICKETS,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Lake Macquarie City Council” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Lake Macquarie City Council” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Lake Macquarie City Council” top 3 ads schedules are: 3 days,10 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Lake Macquarie City Council”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Lake Macquarie City Council” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Lake Macquarie City Council” ad case study report

If you want to check the best ad case study of other advertisers related to “Lake Macquarie City Council”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Lake Macquarie City Council”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.