Award-winning Case Study For La Quinta Inns & Suites By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “La Quinta Inns & Suites”, or large enterprises, they have established a Facebook page for advertising and promotion. “La Quinta Inns & Suites” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “La Quinta Inns & Suites” through the method of adspy!

La Quinta Inns & Suites Facebook ad Introduction by ad spy method

“La Quinta Inns & Suites” introduction:Whether you're traveling for business or pleasure, La Quinta is where you will "wake up on the bright side!" www.LQ.com

“La Quinta Inns & Suites” Facebook ads last run:2020-02-17 05:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “La Quinta Inns & Suites” ads data to help “La Quinta Inns & Suites” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “La Quinta Inns & Suites”. In this report, we analyze in detail the best ad cases of “La Quinta Inns & Suites”.

La Quinta Inns & Suites Top3 Ads Case Study:

 1st2nd3rd
Advertisers La Quinta Inns & Suites La Quinta Inns & Suites La Quinta Inns & Suites
Ad title Book Direct at LQ.com La Quinta Inn by Wyndham Queens (New York City) La Quinta by Wyndham
Ad text Yes, you even earn Wyndham Rewards points every day of the leap year. #TonightLaQuinta #TomorrowY... Book your room in Long Island City direct at WyndhamHotels.com for the best rates, free WiFi and ... Stay at La Quinta Inn & Suites by Wyndham Baton Rouge - Port Allen for adventures right off the M...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Video Carousel Carousel
Categories other other Travel Company
Duration 1 days 1 days 1 days
Like 57 0 28

La Quinta Inns & Suites Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “La Quinta Inns & Suites” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“La Quinta Inns & Suites” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “La Quinta Inns & Suites” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Book Direct at LQ.com La Quinta Inn by Wyndham Queens (New York City) La Quinta by Wyndham
Ad text  Yes, you even earn Wyndham Rewards points every day of the leap year. #TonightLaQuinta #TomorrowY...  Book your room in Long Island City direct at WyndhamHotels.com for the best rates, free WiFi and ...  Stay at La Quinta Inn & Suites by Wyndham Baton Rouge - Port Allen for adventures right off the M...
Ad type  other  other  other
Ad word count 106  107  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “La Quinta Inns & Suites”, the text type used is other to obtain the best ad performance. “La Quinta Inns & Suites” can use this copy style more. On the other hand, “La Quinta Inns & Suites” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “La Quinta Inns & Suites” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “La Quinta Inns & Suites” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “La Quinta Inns & Suites” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “La Quinta Inns & Suites” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “La Quinta Inns & Suites” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “La Quinta Inns & Suites”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“La Quinta Inns & Suites” should put ads in the best time period, so that ads get the most value in a limited time.

Related “La Quinta Inns & Suites” ad case study report

If you want to check the best ad case study of other advertisers related to “La Quinta Inns & Suites”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “La Quinta Inns & Suites”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.