Award-winning Case Study For La Mer By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “La Mer”, or large enterprises, they have established a Facebook page for advertising and promotion. “La Mer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “La Mer” through the method of adspy!

La Mer Facebook ad Introduction by ad spy method

“La Mer” introduction:La Mer 深邃蛻變力量之源,源自蘊含豐富養份的海藻、防抗氧化精華和晶石。

“La Mer” Facebook ads last run:2020-02-17 09:44:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “La Mer” ads data to help “La Mer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “La Mer”. In this report, we analyze in detail the best ad cases of “La Mer”.

La Mer Top3 Ads Case Study:

Advertisers La Mer La Mer La Mer
Ad title 限量發售 La Mer 輕巧隨行系列套裝 76折起 官網獨家 Black Friday Fever! 購物送限量精緻襟章組合及極緻修護體驗套裝 【實現您的美肌願望!】
Ad text 【Online Only!限量發售 La Mer 輕巧隨行系列套裝】 立即為佳節派對做好亮肌準備! La Mer 官網為您呈獻多款限量輕巧隨行系列套裝,集合皇牌產品的精巧版,包括 The Glo... 【Black Friday Fever! Get 4-piece Exclusive Gift Set】 首100名於 La Mer 官網選購任何產品送獨家限量精緻襟章組合乙套*! 另外,購物滿... 【實現您的美肌願望!】 無暇水嫩肌絕對不是遙不可及的願望!今年聖誕, La Mer 願望實驗室施展美麗魔法,體貼心思配以精湛工藝,成就您夢寐以求的美肌心願,與摯愛歡度幸福聖誕。#LoveLaMe...
Ad format Video Image Video
Categories other other other
Duration 24 days 1 days 1 days
Like 10 31 64

La Mer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “La Mer” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“La Mer” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “La Mer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 限量發售 La Mer 輕巧隨行系列套裝 76折起 官網獨家 Black Friday Fever! 購物送限量精緻襟章組合及極緻修護體驗套裝 【實現您的美肌願望!】
Ad text  【Online Only!限量發售 La Mer 輕巧隨行系列套裝】 立即為佳節派對做好亮肌準備! La Mer 官網為您呈獻多款限量輕巧隨行系列套裝,集合皇牌產品的精巧版,包括 The Glo...  【Black Friday Fever! Get 4-piece Exclusive Gift Set】 首100名於 La Mer 官網選購任何產品送獨家限量精緻襟章組合乙套*! 另外,購物滿...  【實現您的美肌願望!】 無暇水嫩肌絕對不是遙不可及的願望!今年聖誕, La Mer 願望實驗室施展美麗魔法,體貼心思配以精湛工藝,成就您夢寐以求的美肌心願,與摯愛歡度幸福聖誕。#LoveLaMe...
Ad type  other  other  other
Ad word count 243  280  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “La Mer”, the text type used is other to obtain the best ad performance. “La Mer” can use this copy style more. On the other hand, “La Mer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “La Mer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “La Mer” are:SHOP_NOW,GET_OFFER_VIEW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “La Mer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “La Mer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “La Mer” top 3 ads schedules are: 24 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “La Mer”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“La Mer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “La Mer” ad case study report

If you want to check the best ad case study of other advertisers related to “La Mer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “La Mer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.