La Mer Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “La Mer” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “La Mer” ads and analyzes advertising data to help “La Mer” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “La Mer”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “La Mer”.

La Mer Facebook adspy

“La Mer” introduction:La Mer 深邃蛻變力量之源,源自蘊含豐富養份的海藻、防抗氧化精華和晶石。

“La Mer” Facebook ads last run:2020-02-17 09:44:38

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers La Mer La Mer La Mer
Ad title 限量發售 La Mer 輕巧隨行系列套裝 76折起 官網獨家 Black Friday Fever! 購物送限量精緻襟章組合及極緻修護體驗套裝 【實現您的美肌願望!】
Ad text 【Online Only!限量發售 La Mer 輕巧隨行系列套裝】 立即為佳節派對做好亮肌準備! La Mer 官網為您呈獻多款限量輕巧隨行系列套裝,集合皇牌產品的精巧版,包括 The Glo... 【Black Friday Fever! Get 4-piece Exclusive Gift Set】 首100名於 La Mer 官網選購任何產品送獨家限量精緻襟章組合乙套*! 另外,購物滿... 【實現您的美肌願望!】 無暇水嫩肌絕對不是遙不可及的願望!今年聖誕, La Mer 願望實驗室施展美麗魔法,體貼心思配以精湛工藝,成就您夢寐以求的美肌心願,與摯愛歡度幸福聖誕。#LoveLaMe...
CTA type SHOP_NOW GET_OFFER_VIEW N/A
Ad format Video Image Video
Categories other other other
Duration 24 days 1 days 1 days
Like 10 31 64

La Mer facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “La Mer” top 3 ads are Video,Image, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title限量發售 La Mer 輕巧隨行系列套裝 76折起官網獨家 Black Friday Fever! 購物送限量精緻襟章組合及極緻修護體驗套裝【實現您的美肌願望!】
Ad text 【Online Only!限量發售 La Mer 輕巧隨行系列套裝】 立即為佳節派對做好亮肌準備! La Mer 官網為您呈獻多款限量輕巧隨行系列套裝,集合皇牌產品的精巧版,包括 The Glo... 【Black Friday Fever! Get 4-piece Exclusive Gift Set】 首100名於 La Mer 官網選購任何產品送獨家限量精緻襟章組合乙套*! 另外,購物滿... 【實現您的美肌願望!】 無暇水嫩肌絕對不是遙不可及的願望!今年聖誕, La Mer 願望實驗室施展美麗魔法,體貼心思配以精湛工藝,成就您夢寐以求的美肌心願,與摯愛歡度幸福聖誕。#LoveLaMe...
Ad type other other other
Ad word count243 280 128

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “La Mer”, the text type used is other to obtain the best advertising results. “La Mer” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “La Mer” are:SHOP_NOW,GET_OFFER_VIEW,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “SHOP_NOW” help “La Mer” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“La Mer” When Facebook ads are placed on Facebook, the ad schedules are 24 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “La Mer”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.