Award-winning Case Study For La Colombe Coffee Roasters By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “La Colombe Coffee Roasters”, or large enterprises, they have established a Facebook page for advertising and promotion. “La Colombe Coffee Roasters” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “La Colombe Coffee Roasters” through the method of adspy!

La Colombe Coffee Roasters Facebook ad Introduction by ad spy method

“La Colombe Coffee Roasters” introduction:From cafe to can, we've been innovating coffee since '94. #DraftLatte

“La Colombe Coffee Roasters” Facebook ads last run:2020-02-17 07:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “La Colombe Coffee Roasters” ads data to help “La Colombe Coffee Roasters” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “La Colombe Coffee Roasters”. In this report, we analyze in detail the best ad cases of “La Colombe Coffee Roasters”.

La Colombe Coffee Roasters Top3 Ads Case Study:

Advertisers La Colombe Coffee Roasters La Colombe Coffee Roasters La Colombe Coffee Roasters
Ad title $25 Cold Brew 12-Packs $25 Cold Brew 12-Packs Now available at 7-Eleven
Ad text This doesn't happen often⁠... get your Triple Draft Latte 12-pack for just $25, only at LaColombe... This doesn't happen often⁠... get your favorite cold brew or draft latte 12-pack for just $25, on... Great coffee however you drink it. Draft Latte cold brew, now available at 7-Eleven.
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 21 55 6

La Colombe Coffee Roasters Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “La Colombe Coffee Roasters” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“La Colombe Coffee Roasters” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “La Colombe Coffee Roasters” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $25 Cold Brew 12-Packs $25 Cold Brew 12-Packs Now available at 7-Eleven
Ad text  This doesn't happen often⁠... get your Triple Draft Latte 12-pack for just $25, only at LaColombe...  This doesn't happen often⁠... get your favorite cold brew or draft latte 12-pack for just $25, on...  Great coffee however you drink it. Draft Latte cold brew, now available at 7-Eleven.
Ad type  other  other  other
Ad word count 101  116  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “La Colombe Coffee Roasters”, the text type used is other to obtain the best ad performance. “La Colombe Coffee Roasters” can use this copy style more. On the other hand, “La Colombe Coffee Roasters” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “La Colombe Coffee Roasters” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “La Colombe Coffee Roasters” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “La Colombe Coffee Roasters” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “La Colombe Coffee Roasters” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “La Colombe Coffee Roasters” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “La Colombe Coffee Roasters”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“La Colombe Coffee Roasters” should put ads in the best time period, so that ads get the most value in a limited time.

Related “La Colombe Coffee Roasters” ad case study report

If you want to check the best ad case study of other advertisers related to “La Colombe Coffee Roasters”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “La Colombe Coffee Roasters”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.