Award-winning Case Study For L'Oréal Professionnel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “L'Oréal Professionnel”, or large enterprises, they have established a Facebook page for advertising and promotion. “L'Oréal Professionnel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “L'Oréal Professionnel” through the method of adspy!

L'Oréal Professionnel Facebook ad Introduction by ad spy method

“L'Oréal Professionnel” introduction: We are the Parisian House of Hairdressing; the number one choice and source of inspiration for hairdressers and consumers around the world.

“L'Oréal Professionnel” Facebook ads last run:2020-02-14 07:29:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “L'Oréal Professionnel” ads data to help “L'Oréal Professionnel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “L'Oréal Professionnel”. In this report, we analyze in detail the best ad cases of “L'Oréal Professionnel”.

L'Oréal Professionnel Top3 Ads Case Study:

Advertisers L'Oréal Professionnel L'Oréal Professionnel L'Oréal Professionnel
Ad title L'Oréal Professionnel L'Oréal Professionnel L'Oréal Professionnel
Ad text مين فينا ما بتحلمش بلون شعر جديد ومختلف بملمس ناعم ولمعان أكتر؟ من النهاردة ده مبقاش حلم! عشان كل... عايزة تعرفي ليه صبغة INOA ؟ جربيها وإكتشفي بنفسك واشعري بالفرق في لون ولمعان شعرك زوري اقرب صال... What does INOA stand for? Discover the infinite power of INOA and live the difference.. Settle ...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 2 days 10 days 1 days
Like 2877 1461 67

L'Oréal Professionnel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “L'Oréal Professionnel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“L'Oréal Professionnel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “L'Oréal Professionnel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title L'Oréal Professionnel L'Oréal Professionnel L'Oréal Professionnel
Ad text  مين فينا ما بتحلمش بلون شعر جديد ومختلف بملمس ناعم ولمعان أكتر؟ من النهاردة ده مبقاش حلم! عشان كل...  عايزة تعرفي ليه صبغة INOA ؟ جربيها وإكتشفي بنفسك واشعري بالفرق في لون ولمعان شعرك زوري اقرب صال...  What does INOA stand for? Discover the infinite power of INOA and live the difference.. Settle ...
Ad type  other  other  other
Ad word count 306  220  249

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “L'Oréal Professionnel”, the text type used is other to obtain the best ad performance. “L'Oréal Professionnel” can use this copy style more. On the other hand, “L'Oréal Professionnel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “L'Oréal Professionnel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “L'Oréal Professionnel” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “L'Oréal Professionnel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “L'Oréal Professionnel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “L'Oréal Professionnel” top 3 ads schedules are: 2 days,10 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “L'Oréal Professionnel”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“L'Oréal Professionnel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “L'Oréal Professionnel” ad case study report

If you want to check the best ad case study of other advertisers related to “L'Oréal Professionnel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “L'Oréal Professionnel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.