L'Oréal Paris Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “L'Oréal Paris” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “L'Oréal Paris” ads and analyzes advertising data to help “L'Oréal Paris” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “L'Oréal Paris”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “L'Oréal Paris”.

L'Oréal Paris Facebook adspy

“L'Oréal Paris” introduction:For more inspiration, more advice, more looks, more product reviews, more top tips - visit our website or sign up to our emails at www.loreal-paris.co.uk

“L'Oréal Paris” Facebook ads last run:2020-02-17 09:40:31

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers L'Oréal Paris L'Oréal Paris L'Oréal Paris
Ad title Magic Retouch Root Concealer TAP, CRACK, BRIGHTNESS BACK True Match foundation
Ad text Grey Roots Emergency? Spray the grey away with Magic Retouch, the UK’s No. 1 root concealer! Eas... NEW L'Oréal Paris Skincare REVITALIFT LASER AMPOULES 10% GLYCOLIC ACID True Match foundation, chosen over 1 million times . Made to match you ‍♀️‍♀️‍♀️‍♀️.
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Video Video Video
Categories other other other
Duration 11 days 1 days 17 days
Like 935 535 677

L'Oréal Paris facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “L'Oréal Paris” top 3 ads are Video,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleMagic Retouch Root ConcealerTAP, CRACK, BRIGHTNESS BACKTrue Match foundation
Ad text Grey Roots Emergency? Spray the grey away with Magic Retouch, the UK’s No. 1 root concealer! Eas... NEW L'Oréal Paris Skincare REVITALIFT LASER AMPOULES 10% GLYCOLIC ACID True Match foundation, chosen over 1 million times . Made to match you ‍♀️‍♀️‍♀️‍♀️.
Ad type other other other
Ad word count116 71 84

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “L'Oréal Paris”, the text type used is other to obtain the best advertising results. “L'Oréal Paris” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “L'Oréal Paris” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “SHOP_NOW” help “L'Oréal Paris” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“L'Oréal Paris” When Facebook ads are placed on Facebook, the ad schedules are 11 days,1 days, and 17 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “L'Oréal Paris”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.