Award-winning Case Study For L'Oréal Paris By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “L'Oréal Paris”, or large enterprises, they have established a Facebook page for advertising and promotion. “L'Oréal Paris” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “L'Oréal Paris” through the method of adspy!

L'Oréal Paris Facebook ad Introduction by ad spy method

“L'Oréal Paris” introduction:For more inspiration, more advice, more looks, more product reviews, more top tips - visit our website or sign up to our emails at www.loreal-paris.co.uk

“L'Oréal Paris” Facebook ads last run:2020-02-17 09:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “L'Oréal Paris” ads data to help “L'Oréal Paris” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “L'Oréal Paris”. In this report, we analyze in detail the best ad cases of “L'Oréal Paris”.

L'Oréal Paris Top3 Ads Case Study:

 1st2nd3rd
Advertisers L'Oréal Paris L'Oréal Paris L'Oréal Paris
Ad title Magic Retouch Root Concealer TAP, CRACK, BRIGHTNESS BACK True Match foundation
Ad text Grey Roots Emergency? Spray the grey away with Magic Retouch, the UK’s No. 1 root concealer! Eas... NEW L'Oréal Paris Skincare REVITALIFT LASER AMPOULES 10% GLYCOLIC ACID True Match foundation, chosen over 1 million times . Made to match you ‍♀️‍♀️‍♀️‍♀️.
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Video Video Video
Categories other other other
Duration 11 days 1 days 17 days
Like 935 535 677

L'Oréal Paris Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “L'Oréal Paris” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“L'Oréal Paris” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “L'Oréal Paris” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Magic Retouch Root Concealer TAP, CRACK, BRIGHTNESS BACK True Match foundation
Ad text  Grey Roots Emergency? Spray the grey away with Magic Retouch, the UK’s No. 1 root concealer! Eas...  NEW L'Oréal Paris Skincare REVITALIFT LASER AMPOULES 10% GLYCOLIC ACID  True Match foundation, chosen over 1 million times . Made to match you ‍♀️‍♀️‍♀️‍♀️.
Ad type  other  other  other
Ad word count 116  71  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “L'Oréal Paris”, the text type used is other to obtain the best ad performance. “L'Oréal Paris” can use this copy style more. On the other hand, “L'Oréal Paris” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “L'Oréal Paris” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “L'Oréal Paris” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “L'Oréal Paris” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “L'Oréal Paris” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “L'Oréal Paris” top 3 ads schedules are: 11 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “L'Oréal Paris”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“L'Oréal Paris” should put ads in the best time period, so that ads get the most value in a limited time.

Related “L'Oréal Paris” ad case study report

If you want to check the best ad case study of other advertisers related to “L'Oréal Paris”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “L'Oréal Paris”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.