KT Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “KT” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “KT” ads and analyzes advertising data to help “KT” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “KT”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “KT”.

KT Facebook adspy

“KT” introduction:반갑습니다! KT 공식 페이스북입니다. :) *상품/서비스 문의: CS트위터(@kt_cs) 또는 고객센터

“KT” Facebook ads last run:2020-02-15 16:46:43

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers KT KT KT
Ad title KT Shop 집에서도 최대 10배 더 빠르게 KT
Ad text 매장 방문 없이 KT Shop 에서 안심구매! 갤럭시S20 부담제로, 최대 139만원 할인 #갤럭시S20 #S20+ #S20Ultra #아우라레드#제니레드#슈퍼체인지 ✨ #이제는 #와이파이도 #기가시대 ✨ 인터넷만 ⚡기가세요? WiFi도 ⚡기가로 10배 더 빠르게! KT인터넷 고객님~ 지금 ⚡Real GiGA 인터넷으로 ❤업그레이드❤하세... 어버이날 케이크 만들어 봄.jpg #KT멤버십 VVIP 회원이면 월1회 뚜레쥬르 케익 공짜❤ 굳은 돈으로 더 좋은 선물 ㄱㄱ? VVIP 되는 방법&더 많은 혜택 궁금하면? ...
CTA type BOOK_TRAVEL LEARN_MORE N/A
Ad format Image Image Image
Categories other Telecommunication Company Telecommunication Company
Duration 3 days 118 days 1 days
Like 1201 310 649

KT facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “KT” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleKT Shop집에서도 최대 10배 더 빠르게KT
Ad text 매장 방문 없이 KT Shop 에서 안심구매! 갤럭시S20 부담제로, 최대 139만원 할인 #갤럭시S20 #S20+ #S20Ultra #아우라레드#제니레드#슈퍼체인지 ✨ #이제는 #와이파이도 #기가시대 ✨ 인터넷만 ⚡기가세요? WiFi도 ⚡기가로 10배 더 빠르게! KT인터넷 고객님~ 지금 ⚡Real GiGA 인터넷으로 ❤업그레이드❤하세... 어버이날 케이크 만들어 봄.jpg #KT멤버십 VVIP 회원이면 월1회 뚜레쥬르 케익 공짜❤ 굳은 돈으로 더 좋은 선물 ㄱㄱ? VVIP 되는 방법&더 많은 혜택 궁금하면? ...
Ad type other other other
Ad word count93 136 118

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “KT”, the text type used is other to obtain the best advertising results. “KT” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “KT” are:BOOK_TRAVEL,LEARN_MORE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “BOOK_TRAVEL” help “KT” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“KT” When Facebook ads are placed on Facebook, the ad schedules are 3 days,118 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “KT”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.