Award-winning Case Study For Krungthai-AXA Life By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Krungthai-AXA Life”, or large enterprises, they have established a Facebook page for advertising and promotion. “Krungthai-AXA Life” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Krungthai-AXA Life” through the method of adspy!

Krungthai-AXA Life Facebook ad Introduction by ad spy method

“Krungthai-AXA Life” introduction:แฟนเพจอย่างเป็นทางการของ บมจ. กรุงไทย-แอกซ่า ประกันชีวิต (The -Official Page of Krungthai-AXA Life Insurance PCL.)

“Krungthai-AXA Life” Facebook ads last run:2020-01-24 18:37:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Krungthai-AXA Life” ads data to help “Krungthai-AXA Life” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Krungthai-AXA Life”. In this report, we analyze in detail the best ad cases of “Krungthai-AXA Life”.

Krungthai-AXA Life Top3 Ads Case Study:

Advertisers Krungthai-AXA Life Krungthai-AXA Life Krungthai-AXA Life
Ad title คุ้มครองชีวิตและสร้างมรดก ส่องอย่างเข้าใจ กรุงไทยแอกซ่า ประกันชีวิต
Ad text วางแผนเพื่อสร้างอนาคตให้ลูกพร้อมกับบริหารการเงินเพื่อตัวคุณเองไปพร้อมกันด้วย LifeProtect 18 จากกร... #ส่องอย่างเข้าใจ แม่ส่อง... ลูกซ่อน... ลองเปิดใจดูคลิปนี้ แล้วจะเข้าใจพื้นที่ของกันและกันมากขึ้น ให้ความสุขอยู่คู่กับคำว่า "เกษียณ" ให้คุณได้กลับมาใช้ชีวิตดั่งใจฝันอีกครั้งหนึ่ง ช่วงเวลาที่ได้กล...
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 355 70208 1945

Krungthai-AXA Life Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Krungthai-AXA Life” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Krungthai-AXA Life” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Krungthai-AXA Life” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title คุ้มครองชีวิตและสร้างมรดก ส่องอย่างเข้าใจ กรุงไทยแอกซ่า ประกันชีวิต
Ad text  วางแผนเพื่อสร้างอนาคตให้ลูกพร้อมกับบริหารการเงินเพื่อตัวคุณเองไปพร้อมกันด้วย LifeProtect 18 จากกร...  #ส่องอย่างเข้าใจ แม่ส่อง... ลูกซ่อน... ลองเปิดใจดูคลิปนี้ แล้วจะเข้าใจพื้นที่ของกันและกันมากขึ้น  ให้ความสุขอยู่คู่กับคำว่า "เกษียณ" ให้คุณได้กลับมาใช้ชีวิตดั่งใจฝันอีกครั้งหนึ่ง ช่วงเวลาที่ได้กล...
Ad type  other  other  other
Ad word count 272  96  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Krungthai-AXA Life”, the text type used is other to obtain the best ad performance. “Krungthai-AXA Life” can use this copy style more. On the other hand, “Krungthai-AXA Life” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Krungthai-AXA Life” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Krungthai-AXA Life” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Krungthai-AXA Life” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Krungthai-AXA Life” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Krungthai-AXA Life” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Krungthai-AXA Life”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Krungthai-AXA Life” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Krungthai-AXA Life” ad case study report

If you want to check the best ad case study of other advertisers related to “Krungthai-AXA Life”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Krungthai-AXA Life”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.