Award-winning Case Study For Krispy Kreme (Australia) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Krispy Kreme (Australia)”, or large enterprises, they have established a Facebook page for advertising and promotion. “Krispy Kreme (Australia)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Krispy Kreme (Australia)” through the method of adspy!

Krispy Kreme (Australia) Facebook ad Introduction by ad spy method

“Krispy Kreme (Australia)” introduction:Doughnuts and Coffee since 1937. Old school. Visit us:

“Krispy Kreme (Australia)” Facebook ads last run:2020-02-17 07:16:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Krispy Kreme (Australia)” ads data to help “Krispy Kreme (Australia)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Krispy Kreme (Australia)”. In this report, we analyze in detail the best ad cases of “Krispy Kreme (Australia)”.

Krispy Kreme (Australia) Top3 Ads Case Study:

Advertisers Krispy Kreme (Australia) Krispy Kreme (Australia) Krispy Kreme (Australia)
Ad title Krispy Kreme - Famous Original Glazed Doughnuts Krispy Kreme (Australia) Krispy Kreme (Australia)
Ad text Hands up if you're an evening coffee drinker! Get your own Strawberry Smiggles and Coffee in-sto... Planning on a Friday night in? A Rick and Morty dozen is all the company you need ☺️ Learn more a... Our Gaytime Doughnut ready for the pickings. Does this flavor make it into your assorted dozen? 🤤...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 1274 1405 2671

Krispy Kreme (Australia) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Krispy Kreme (Australia)” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Krispy Kreme (Australia)” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Krispy Kreme (Australia)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Krispy Kreme - Famous Original Glazed Doughnuts Krispy Kreme (Australia) Krispy Kreme (Australia)
Ad text  Hands up if you're an evening coffee drinker! Get your own Strawberry Smiggles and Coffee in-sto...  Planning on a Friday night in? A Rick and Morty dozen is all the company you need ☺️ Learn more a...  Our Gaytime Doughnut ready for the pickings. Does this flavor make it into your assorted dozen? 🤤...
Ad type  other  other  other
Ad word count 129  153  144

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Krispy Kreme (Australia)”, the text type used is other to obtain the best ad performance. “Krispy Kreme (Australia)” can use this copy style more. On the other hand, “Krispy Kreme (Australia)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Krispy Kreme (Australia)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Krispy Kreme (Australia)” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Krispy Kreme (Australia)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Krispy Kreme (Australia)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Krispy Kreme (Australia)” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Krispy Kreme (Australia)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Krispy Kreme (Australia)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Krispy Kreme (Australia)” ad case study report

If you want to check the best ad case study of other advertisers related to “Krispy Kreme (Australia)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Krispy Kreme (Australia)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.