Award-winning Case Study For Kotex Singapore By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kotex Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kotex Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kotex Singapore” through the method of adspy!

Kotex Singapore Facebook ad Introduction by ad spy method

“Kotex Singapore” introduction:This is the official Facebook page of KOTEX® Singapore.

“Kotex Singapore” Facebook ads last run:2020-02-11 03:49:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kotex Singapore” ads data to help “Kotex Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kotex Singapore”. In this report, we analyze in detail the best ad cases of “Kotex Singapore”.

Kotex Singapore Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kotex Singapore Kotex Singapore Kotex Singapore
Ad title Make your mark w Kotex Luxe® Kotex Singapore Buy 2 Kotex Luxe® at $9.25
Ad text Get your goals, make an impact Kotex Luxe® is designed to reduce skin contact, so you can increa... Get your goals, make an impact Kotex Luxe® is designed to reduce skin contact, so you can increa... You’ve got the world at your fingertip ✨ Get Kotex Luxe® now at 2 for $9.25! From 25 Apr to 22 Ma...
CTA type LEARN_MORE LEARN_MORE SHOP_NOW
Ad format Video Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 1 days
Like 3 0 179

Kotex Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kotex Singapore” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kotex Singapore” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kotex Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make your mark w Kotex Luxe® Kotex Singapore Buy 2 Kotex Luxe® at $9.25
Ad text  Get your goals, make an impact Kotex Luxe® is designed to reduce skin contact, so you can increa...  Get your goals, make an impact Kotex Luxe® is designed to reduce skin contact, so you can increa...  You’ve got the world at your fingertip ✨ Get Kotex Luxe® now at 2 for $9.25! From 25 Apr to 22 Ma...
Ad type  other  other  other
Ad word count 146  146  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kotex Singapore”, the text type used is other to obtain the best ad performance. “Kotex Singapore” can use this copy style more. On the other hand, “Kotex Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kotex Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kotex Singapore” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kotex Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kotex Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kotex Singapore” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kotex Singapore”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kotex Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kotex Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “Kotex Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kotex Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.