Award-winning Case Study For Kompas Tourism & Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kompas Tourism & Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kompas Tourism & Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kompas Tourism & Travel” through the method of adspy!

Kompas Tourism & Travel Facebook ad Introduction by ad spy method

“Kompas Tourism & Travel” introduction:Novi Sad, Bulevar Mihajla Pupina 15 Brace Jugovica 8, Beograd Radno vreme 08h-20h, subotom od 08h-14h

“Kompas Tourism & Travel” Facebook ads last run:2020-02-17 09:44:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kompas Tourism & Travel” ads data to help “Kompas Tourism & Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kompas Tourism & Travel”. In this report, we analyze in detail the best ad cases of “Kompas Tourism & Travel”.

Kompas Tourism & Travel Top3 Ads Case Study:

Advertisers Kompas Tourism & Travel Kompas Tourism & Travel Kompas Tourism & Travel
Ad title Kompas Tourism & Travel Kompas Tourism & Travel Kompas Tourism & Travel
Ad text Dragi prijatelji, želimo vam Srećan Božić! ❤️ Vaš Kompas Tourism&Travel Merry Christmas ❤️ B... ⚠️ BLACK FRIDAY ⚠️ ❗️Samo u petak 23.11. i subotu 24.11. ISKORISTITE FANTASTIČNE POPUSTE OD 25% P... Božićni market u Beču Termin: 21.12.-23.12.2018. 1 noćenje sa doručkom u Hotelu Mozart 3* PROMO: ...
Ad format Image Image Image
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 1 days
Like 2 75 314

Kompas Tourism & Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kompas Tourism & Travel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kompas Tourism & Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kompas Tourism & Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kompas Tourism & Travel Kompas Tourism & Travel Kompas Tourism & Travel
Ad text  Dragi prijatelji, želimo vam Srećan Božić! ❤️ Vaš Kompas Tourism&Travel Merry Christmas ❤️ B...  ⚠️ BLACK FRIDAY ⚠️ ❗️Samo u petak 23.11. i subotu 24.11. ISKORISTITE FANTASTIČNE POPUSTE OD 25% P...  Božićni market u Beču Termin: 21.12.-23.12.2018. 1 noćenje sa doručkom u Hotelu Mozart 3* PROMO: ...
Ad type  other  other  other
Ad word count 193  296  215

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kompas Tourism & Travel”, the text type used is other to obtain the best ad performance. “Kompas Tourism & Travel” can use this copy style more. On the other hand, “Kompas Tourism & Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kompas Tourism & Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kompas Tourism & Travel” are:MESSAGE_PAGE,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Kompas Tourism & Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kompas Tourism & Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kompas Tourism & Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kompas Tourism & Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kompas Tourism & Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kompas Tourism & Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Kompas Tourism & Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kompas Tourism & Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.