Award-winning Case Study For Koh Living By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Koh Living”, or large enterprises, they have established a Facebook page for advertising and promotion. “Koh Living” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Koh Living” through the method of adspy!

Koh Living Facebook ad Introduction by ad spy method

“Koh Living” introduction:Our goal is to help you find special gifts for the people you love. We work closely with designers and manufacturers to create gifts that are unique, meaningful and of exceptional quality.

“Koh Living” Facebook ads last run:2020-02-20 23:40:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Koh Living” ads data to help “Koh Living” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Koh Living”. In this report, we analyze in detail the best ad cases of “Koh Living”.

Koh Living Top3 Ads Case Study:

Advertisers Koh Living Koh Living Koh Living
Ad title Koh Living Koh Living Koh Living
Ad text Because Mother's Day is around the corner ... use promo code 'MUMSTHEWORLD' when you come to our ... Like our page and receive daily tips and inspiration to help you find special, memorable and mean... Make sure to come and visit us at the Sydney Gift Fairs from 23rd till 27th February 2019! Can't ...
Ad format Image Image Carousel
Categories Retail Company Retail Company Retail Company
Duration 2 days 14 days 1 days
Like 9 0 3

Koh Living Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Koh Living” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Koh Living” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Koh Living” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Koh Living Koh Living Koh Living
Ad text  Because Mother's Day is around the corner ... use promo code 'MUMSTHEWORLD' when you come to our ...  Like our page and receive daily tips and inspiration to help you find special, memorable and mean...  Make sure to come and visit us at the Sydney Gift Fairs from 23rd till 27th February 2019! Can't ...
Ad type  other  other  other
Ad word count 286  134  436

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Koh Living”, the text type used is other to obtain the best ad performance. “Koh Living” can use this copy style more. On the other hand, “Koh Living” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Koh Living” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Koh Living” are:LEARN_MORE,LIKE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Koh Living” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Koh Living” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Koh Living” top 3 ads schedules are: 2 days,14 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Koh Living”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Koh Living” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Koh Living” ad case study report

If you want to check the best ad case study of other advertisers related to “Koh Living”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Koh Living”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.