Award-winning Case Study For Knockaround Sunglasses By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Knockaround Sunglasses”, or large enterprises, they have established a Facebook page for advertising and promotion. “Knockaround Sunglasses” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Knockaround Sunglasses” through the method of adspy!

Knockaround Sunglasses Facebook ad Introduction by ad spy method

“Knockaround Sunglasses” introduction:Founded in 2005 and based in San Diego, Knockaround is the original, affordable Southern California sunglasses company.

“Knockaround Sunglasses” Facebook ads last run:2020-02-17 07:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Knockaround Sunglasses” ads data to help “Knockaround Sunglasses” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Knockaround Sunglasses”. In this report, we analyze in detail the best ad cases of “Knockaround Sunglasses”.

Knockaround Sunglasses Top3 Ads Case Study:

Advertisers Knockaround Sunglasses Knockaround Sunglasses Knockaround Sunglasses
Ad title Great Shades. Only $20. The Official 2019 Shark Week Shades. Only $35. Great Shades. Only $20.
Ad text Tired of overpaying for sunglasses? Pick up a pair of quality shades for just $20 (polarized for... Shark Week Fort Knocks—now available in limited quantity 🦈 Tired of overpaying for sunglasses? Pick up a pair of quality shades for just $20 (polarized for...
Ad format Image Image Image
Categories Sunglasses & Eyewear Store other Sunglasses & Eyewear Store
Duration 73 days 1 days 80 days
Like 967 2143 242

Knockaround Sunglasses Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Knockaround Sunglasses” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Knockaround Sunglasses” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Knockaround Sunglasses” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Great Shades. Only $20. The Official 2019 Shark Week Shades. Only $35. Great Shades. Only $20.
Ad text  Tired of overpaying for sunglasses? Pick up a pair of quality shades for just $20 (polarized for...  Shark Week Fort Knocks—now available in limited quantity 🦈  Tired of overpaying for sunglasses? Pick up a pair of quality shades for just $20 (polarized for...
Ad type  other  other  other
Ad word count 147  58  147

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Knockaround Sunglasses”, the text type used is other to obtain the best ad performance. “Knockaround Sunglasses” can use this copy style more. On the other hand, “Knockaround Sunglasses” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Knockaround Sunglasses” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Knockaround Sunglasses” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Knockaround Sunglasses” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Knockaround Sunglasses” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Knockaround Sunglasses” top 3 ads schedules are: 73 days,1 days, and 80 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Knockaround Sunglasses”‘s top 1 ad duration is 73 days. Every advertisement has a life cycle.
“Knockaround Sunglasses” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Knockaround Sunglasses” ad case study report

If you want to check the best ad case study of other advertisers related to “Knockaround Sunglasses”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Knockaround Sunglasses”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.