Award-winning Case Study For Klima-Allianz Schweiz By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Klima-Allianz Schweiz”, or large enterprises, they have established a Facebook page for advertising and promotion. “Klima-Allianz Schweiz” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Klima-Allianz Schweiz” through the method of adspy!

Klima-Allianz Schweiz Facebook ad Introduction by ad spy method

“Klima-Allianz Schweiz” introduction:Die Klima-Allianz besteht aus 75 Organisationen, die sich für eine konsequente und gerechte Klimapolitik einsetzen.

“Klima-Allianz Schweiz” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Klima-Allianz Schweiz” ads data to help “Klima-Allianz Schweiz” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Klima-Allianz Schweiz”. In this report, we analyze in detail the best ad cases of “Klima-Allianz Schweiz”.

Klima-Allianz Schweiz Top3 Ads Case Study:

Advertisers Klima-Allianz Schweiz Klima-Allianz Schweiz Klima-Allianz Schweiz
Ad title Grosser Erfolg am Klima-Alarm! Photos from Klima-Allianz Schweiz's post Klima-Allianz Schweiz
Ad text Tausende von uns haben am letzten Samstag in Bern, Genf und Neuenburg Alarm geschlagen. Ein herzl... Wir haben genug von der Trägheit und Trödelei, mit der Mehrheiten in der Politik einen konsequent... Tausende SchülerInnen waren heute im Streik und auf den Strassen. Ihnen geht es viel zu langsam b...
Ad format Video Carousel Image
Categories Non-Governmental Organization (NGO) Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 128 days 1 days 1 days
Like 177 148 105

Klima-Allianz Schweiz Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Klima-Allianz Schweiz” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Klima-Allianz Schweiz” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Klima-Allianz Schweiz” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grosser Erfolg am Klima-Alarm! Photos from Klima-Allianz Schweiz's post Klima-Allianz Schweiz
Ad text  Tausende von uns haben am letzten Samstag in Bern, Genf und Neuenburg Alarm geschlagen. Ein herzl...  Wir haben genug von der Trägheit und Trödelei, mit der Mehrheiten in der Politik einen konsequent...  Tausende SchülerInnen waren heute im Streik und auf den Strassen. Ihnen geht es viel zu langsam b...
Ad type  other  other  other
Ad word count 277  395  398

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Klima-Allianz Schweiz”, the text type used is other to obtain the best ad performance. “Klima-Allianz Schweiz” can use this copy style more. On the other hand, “Klima-Allianz Schweiz” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Klima-Allianz Schweiz” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Klima-Allianz Schweiz” are:LEARN_MORE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Klima-Allianz Schweiz” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Klima-Allianz Schweiz” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Klima-Allianz Schweiz” top 3 ads schedules are: 128 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Klima-Allianz Schweiz”‘s top 1 ad duration is 128 days. Every advertisement has a life cycle.
“Klima-Allianz Schweiz” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Klima-Allianz Schweiz” ad case study report

If you want to check the best ad case study of other advertisers related to “Klima-Allianz Schweiz”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Klima-Allianz Schweiz”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.