Award-winning Case Study For Klara Cosmetics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Klara Cosmetics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Klara Cosmetics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Klara Cosmetics” through the method of adspy!

Klara Cosmetics Facebook ad Introduction by ad spy method

“Klara Cosmetics” introduction:Australian owned and designed, Klara Cosmetics is the first concentrated range of cosmetics, made with 100% pigmentation.

“Klara Cosmetics” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Klara Cosmetics” ads data to help “Klara Cosmetics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Klara Cosmetics”. In this report, we analyze in detail the best ad cases of “Klara Cosmetics”.

Klara Cosmetics Top3 Ads Case Study:

Advertisers Klara Cosmetics Klara Cosmetics Klara Cosmetics
Ad title Klara Cosmetics (@klaracosmetics) • Instagram photos and videos Available in Black and White for Au$29.99 Klara Cosmetics (@klaracosmetics) • Instagram photos and videos
Ad text GIVEAWAY⠀⠀⠀⠀⠀⠀⠀⠀⠀ Calling all babes that is ready to add new lipsticks to their collection! We ar...  GIVEAWAY⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up to our mailing list to go in the draw to win our TAKE ME TO THE VALLEY ...
Ad format Image Video Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 257 days 2 days
Like 0 0 0

Klara Cosmetics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Klara Cosmetics” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Klara Cosmetics” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Klara Cosmetics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Klara Cosmetics (@klaracosmetics) • Instagram photos and videos Available in Black and White for Au$29.99 Klara Cosmetics (@klaracosmetics) • Instagram photos and videos
Ad text  GIVEAWAY⠀⠀⠀⠀⠀⠀⠀⠀⠀ Calling all babes that is ready to add new lipsticks to their collection! We ar...    GIVEAWAY⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sign up to our mailing list to go in the draw to win our TAKE ME TO THE VALLEY ...
Ad type  other  other  other
Ad word count 795  0  887

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Klara Cosmetics”, the text type used is other to obtain the best ad performance. “Klara Cosmetics” can use this copy style more. On the other hand, “Klara Cosmetics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Klara Cosmetics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Klara Cosmetics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Klara Cosmetics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Klara Cosmetics” top 3 ads schedules are: 1 days,257 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Klara Cosmetics”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Klara Cosmetics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Klara Cosmetics” ad case study report

If you want to check the best ad case study of other advertisers related to “Klara Cosmetics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Klara Cosmetics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.