Award-winning Case Study For Kiwi Experience By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kiwi Experience”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kiwi Experience” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kiwi Experience” through the method of adspy!

Kiwi Experience Facebook ad Introduction by ad spy method

“Kiwi Experience” introduction:Kiwi Experience is New Zealand's leading hop-on hop-off bus tour company, providing tours tailored to your appetite for adventure... and budget. We take care of it all with the best price on activities and guaranteed accommodation.

“Kiwi Experience” Facebook ads last run:2020-01-24 20:49:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kiwi Experience” ads data to help “Kiwi Experience” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kiwi Experience”. In this report, we analyze in detail the best ad cases of “Kiwi Experience”.

Kiwi Experience Top3 Ads Case Study:

Advertisers Kiwi Experience Kiwi Experience Kiwi Experience
Ad title New Zealand's Best Travel Network Hop-On-Hop-Off New Zealand Bus Adventures How To New Zealand
Ad text Using adventure to fuel connections. #EmbraceTheUnexpected in this mind-boggling wonderland we ca... Drastic in beauty and humble in charm, New Zealand redefines the notion of 'mind-blowing'. #Embr... From where to go and what to see, we’ve got the best tips to help you embrace the unexpected as y...
Ad format Video Video Image
Categories other Bus Tour Agency Bus Tour Agency
Duration 1 days 2 days 6 days
Like 87 30 4

Kiwi Experience Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kiwi Experience” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kiwi Experience” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kiwi Experience” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New Zealand's Best Travel Network Hop-On-Hop-Off New Zealand Bus Adventures How To New Zealand
Ad text  Using adventure to fuel connections. #EmbraceTheUnexpected in this mind-boggling wonderland we ca...  Drastic in beauty and humble in charm, New Zealand redefines the notion of 'mind-blowing'. #Embr...  From where to go and what to see, we’ve got the best tips to help you embrace the unexpected as y...
Ad type  other  other  other
Ad word count 112  167  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kiwi Experience”, the text type used is other to obtain the best ad performance. “Kiwi Experience” can use this copy style more. On the other hand, “Kiwi Experience” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kiwi Experience” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kiwi Experience” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kiwi Experience” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kiwi Experience” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kiwi Experience” top 3 ads schedules are: 1 days,2 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kiwi Experience”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kiwi Experience” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kiwi Experience” ad case study report

If you want to check the best ad case study of other advertisers related to “Kiwi Experience”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kiwi Experience”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.