Award-winning Case Study For Kinnard Heating and Cooling By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kinnard Heating and Cooling”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kinnard Heating and Cooling” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kinnard Heating and Cooling” through the method of adspy!

Kinnard Heating and Cooling Facebook ad Introduction by ad spy method

“Kinnard Heating and Cooling” introduction:We're a family-owned HVAC company specializing in residential & commercial. No job too big or small. Call us for all your HVAC needs!

“Kinnard Heating and Cooling” Facebook ads last run:2020-02-21 17:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kinnard Heating and Cooling” ads data to help “Kinnard Heating and Cooling” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kinnard Heating and Cooling”. In this report, we analyze in detail the best ad cases of “Kinnard Heating and Cooling”.

Kinnard Heating and Cooling Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kinnard Heating and Cooling Kinnard Heating and Cooling Kinnard Heating and Cooling
Ad title Installation Technician - $1000 sign on bonus to qualified hires Installation/Service Technician Nest Cam | Real life emergency clip shot on Nest Cam.
Ad text Installation Technician (Full-Time) $1,000+ SIGNING BONUS PAID TO QUALIFIED HIRES We are curre... $1,000+ SIGNING BONUS PAID TO QUALIFIED HIRES We are currently seeking experienced HVAC Installa... Want the full protection at your home while you are away? The Nest camera and protect work hand ...
CTA type APPLY_NOW APPLY_NOW LEARN_MORE
Ad format Image Image Video
Categories Heating, Ventilating & Air Conditioning Service Heating, Ventilating & Air Conditioning Service Heating, Ventilating & Air Conditioning Service
Duration 1 days 1 days 6 days
Like 4 0 3

Kinnard Heating and Cooling Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kinnard Heating and Cooling” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kinnard Heating and Cooling” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kinnard Heating and Cooling” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Installation Technician - $1000 sign on bonus to qualified hires Installation/Service Technician Nest Cam | Real life emergency clip shot on Nest Cam.
Ad text  Installation Technician (Full-Time) $1,000+ SIGNING BONUS PAID TO QUALIFIED HIRES We are curre...  $1,000+ SIGNING BONUS PAID TO QUALIFIED HIRES We are currently seeking experienced HVAC Installa...  Want the full protection at your home while you are away? The Nest camera and protect work hand ...
Ad type  other  other  other
Ad word count 839  801  425

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kinnard Heating and Cooling”, the text type used is other to obtain the best ad performance. “Kinnard Heating and Cooling” can use this copy style more. On the other hand, “Kinnard Heating and Cooling” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kinnard Heating and Cooling” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kinnard Heating and Cooling” are:APPLY_NOW,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Kinnard Heating and Cooling” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kinnard Heating and Cooling” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kinnard Heating and Cooling” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kinnard Heating and Cooling”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kinnard Heating and Cooling” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kinnard Heating and Cooling” ad case study report

If you want to check the best ad case study of other advertisers related to “Kinnard Heating and Cooling”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kinnard Heating and Cooling”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.