Award-winning Case Study For Kingspan Insulation US By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kingspan Insulation US”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kingspan Insulation US” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kingspan Insulation US” through the method of adspy!

Kingspan Insulation US Facebook ad Introduction by ad spy method

“Kingspan Insulation US” introduction:Kingspan Insulation is the world’s leading manufacturer of CFC/HCFC-free rigid phenolic and CFC/HCFC-free rigid urethane insulation.

“Kingspan Insulation US” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kingspan Insulation US” ads data to help “Kingspan Insulation US” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kingspan Insulation US”. In this report, we analyze in detail the best ad cases of “Kingspan Insulation US”.

Kingspan Insulation US Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kingspan Insulation US Kingspan Insulation US Kingspan Insulation US
Ad title A Next Generation Insulation Solution from Kingspan Insulation Learn how to attain R-17 on 2 inches! Request a building wrap sample menu and find the right wrap for your project.
Ad text Explore innovative ways to design flat roofs, green roofs, floors and more. With R-values of up t... When this precast wall manufacturer needed insulation for their new headquarters, they trusted Ki... Do you know what you should be looking for in a quality building wrap? Budget, climate, code and ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Video
Categories Company Company Company
Duration 253 days 57 days 215 days
Like 1 35 0

Kingspan Insulation US Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kingspan Insulation US” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kingspan Insulation US” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kingspan Insulation US” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A Next Generation Insulation Solution from Kingspan Insulation Learn how to attain R-17 on 2 inches! Request a building wrap sample menu and find the right wrap for your project.
Ad text  Explore innovative ways to design flat roofs, green roofs, floors and more. With R-values of up t...  When this precast wall manufacturer needed insulation for their new headquarters, they trusted Ki...  Do you know what you should be looking for in a quality building wrap? Budget, climate, code and ...
Ad type  other  other  other
Ad word count 260  295  135

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kingspan Insulation US”, the text type used is other to obtain the best ad performance. “Kingspan Insulation US” can use this copy style more. On the other hand, “Kingspan Insulation US” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kingspan Insulation US” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kingspan Insulation US” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kingspan Insulation US” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kingspan Insulation US” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kingspan Insulation US” top 3 ads schedules are: 253 days,57 days, and 215 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kingspan Insulation US”‘s top 1 ad duration is 253 days. Every advertisement has a life cycle.
“Kingspan Insulation US” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kingspan Insulation US” ad case study report

If you want to check the best ad case study of other advertisers related to “Kingspan Insulation US”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kingspan Insulation US”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.