Award-winning Case Study For Kijiji Québec By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kijiji Québec”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kijiji Québec” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kijiji Québec” through the method of adspy!

Kijiji Québec Facebook ad Introduction by ad spy method

“Kijiji Québec” introduction:Nous célébrons toutes les choses incroyables qui se font au sein de la communauté Kijiji. Suivez-nous pour voir de belles #TrouvaillesKijiji et du contenu inspirant. N’hésitez pas à commenter nos publications ou nous tagger dans vos trouvailles Kij

“Kijiji Québec” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kijiji Québec” ads data to help “Kijiji Québec” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kijiji Québec”. In this report, we analyze in detail the best ad cases of “Kijiji Québec”.

Kijiji Québec Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kijiji Québec Kijiji Québec Kijiji Québec
Ad title Comment de l’argent gagné sur Kijiji a permis à un adolescent d’acheter une maison Kijiji Québec Vendez-lès maintenant sur Kijiji.
Ad text Tyson a fait une mise de fonds sur sa première maison avec de l’argent qu’il avait fait sur Kijij... Une si belle monture, ça donne le goût de se faire aller les mollets sur les routes d’été. ‍♀️‍♂️... Quand votre vélo n’est plus à la hauteur de vos ambitions, y’a de l’argent à faire sur Kijiji.
CTA type N/A SHOP_NOW SELL_NOW
Ad format Video Image Image
Categories other other Product/Service
Duration 1 days 1 days 1 days
Like 113 94 0

Kijiji Québec Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kijiji Québec” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kijiji Québec” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kijiji Québec” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Comment de l’argent gagné sur Kijiji a permis à un adolescent d’acheter une maison Kijiji Québec Vendez-lès maintenant sur Kijiji.
Ad text  Tyson a fait une mise de fonds sur sa première maison avec de l’argent qu’il avait fait sur Kijij...  Une si belle monture, ça donne le goût de se faire aller les mollets sur les routes d’été. ‍♀️‍♂️...  Quand votre vélo n’est plus à la hauteur de vos ambitions, y’a de l’argent à faire sur Kijiji.
Ad type  other  other  other
Ad word count 121  235  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kijiji Québec”, the text type used is other to obtain the best ad performance. “Kijiji Québec” can use this copy style more. On the other hand, “Kijiji Québec” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kijiji Québec” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kijiji Québec” are:N/A,SHOP_NOW,SELL_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Kijiji Québec” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kijiji Québec” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kijiji Québec” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kijiji Québec”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kijiji Québec” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kijiji Québec” ad case study report

If you want to check the best ad case study of other advertisers related to “Kijiji Québec”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kijiji Québec”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.