Award-winning Case Study For Kiehl's By Adspy - BigSpy


Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Kiehl's", or large enterprises, they have established a Facebook page for advertising and promotion. "Kiehl's" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Kiehl's" through the method of adspy!You can check for more information on our website adspy.

Kiehl's Facebook ad Introduction by ad spy method

"Kiehl's" introduction:歡迎您加入Kiehl's契爾氏台灣官方粉絲團,能夠為您服務是我們無比的榮幸。官方網站:

"Kiehl's" Facebook ads last run:2020-02-15 21:12:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on instagram spy.

BigSpy tracks and analyzes "Kiehl's" ads data to help "Kiehl's" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "shopify spy" "turbo ad finder not working".

Now BigSpy generates an ad report for "Kiehl's". In this report, we analyze in detail the best ad cases of "Kiehl's".

Kiehl's Top3 Ads Case Study:

Advertisers Kiehl's Kiehl's Kiehl's
Ad title ▌免費兌換 #No1金盞花雙星 Kiehl's 【免費送!】熱銷NO.1白泥面膜
Ad text 夏日必買!限量組合 #No1金盞花雙星 NO.1金盞花化妝水✕NEW金盞花爆水霜 1秒調理舒緩+長效保濕,肌膚好聽話❤ 限時加贈“小噴霧&痘痘濕敷棉”再送滿額禮 神奇金盞花,解救你熱夏的惱人問... 【免費拿!拔粉刺神器 亞馬遜白泥】 免費拿回家拔粉刺⏩ 只要10分鐘,黑頭、白頭粉刺全都OUT! 毛孔乾淨更緊緻,好像會呼吸~ 配方通過國際敏感性測... 夏天到了! 草莓鼻、粗大毛孔又來報到!? 快用✨超神奇!亞馬遜白泥面膜✨ 只要10分鐘,吸出粉刺+緊縮毛孔,一次完成! 肌膚變得潔淨又細緻,毛孔好像會呼吸 配方通過臨床敏感性測試,有效又安心 快...
Ad format Image Image Image
Categories other other other
Duration 1 days 9 days 1 days
Like 11 3419 111

Kiehl's Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Kiehl's" top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Kiehl's" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "Kiehl's" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ▌免費兌換 #No1金盞花雙星 Kiehl's 【免費送!】熱銷NO.1白泥面膜
Ad text  夏日必買!限量組合 #No1金盞花雙星 NO.1金盞花化妝水✕NEW金盞花爆水霜 1秒調理舒緩+長效保濕,肌膚好聽話❤ 限時加贈“小噴霧&痘痘濕敷棉”再送滿額禮 神奇金盞花,解救你熱夏的惱人問...  【免費拿!拔粉刺神器 亞馬遜白泥】 免費拿回家拔粉刺⏩ 只要10分鐘,黑頭、白頭粉刺全都OUT! 毛孔乾淨更緊緻,好像會呼吸~ 配方通過國際敏感性測...  夏天到了! 草莓鼻、粗大毛孔又來報到!? 快用✨超神奇!亞馬遜白泥面膜✨ 只要10分鐘,吸出粉刺+緊縮毛孔,一次完成! 肌膚變得潔淨又細緻,毛孔好像會呼吸 配方通過臨床敏感性測試,有效又安心 快...
Ad type  other  other  other
Ad word count 132  140  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Kiehl's", the text type used is other to obtain the best ad performance. "Kiehl's" can use this copy style more. On the other hand, "Kiehl's" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Kiehl's" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check dropshipping amazon.

3. Type of CTA case study:

The types of CTA used by "Kiehl's" are:BOOK_TRAVEL,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help "Kiehl's" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Kiehl's" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check dropshipping Facebook ads.

4. Ad schedule case study:

When doing Facebook ad marketing, "Kiehl's" top 3 ads schedules are: 1 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Kiehl's"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"Kiehl's" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “thieve vs findniche“ ”FindNiche vs AliShark“.

Related "Kiehl's" ad case study report

If you want to check the best ad case study of other advertisers related to "Kiehl's", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Kiehl's". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.