Award-winning Case Study For Keylight Photography By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Keylight Photography”, or large enterprises, they have established a Facebook page for advertising and promotion. “Keylight Photography” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Keylight Photography” through the method of adspy!

Keylight Photography Facebook ad Introduction by ad spy method

“Keylight Photography” introduction:Jonathon Dow MPA DipPP is one of the highest experienced Wedding Master Photographers, with over 1460 shot in 22 years. COPYRIGHT OWNERSHIP given.

“Keylight Photography” Facebook ads last run:2020-02-23 20:54:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Keylight Photography” ads data to help “Keylight Photography” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Keylight Photography”. In this report, we analyze in detail the best ad cases of “Keylight Photography”.

Keylight Photography Top3 Ads Case Study:

 1st2nd3rd
Advertisers Keylight Photography Keylight Photography Keylight Photography
Ad title Photo-Video Combo Package ONLY £950 PHOTO-VIDEO COMBO PACKAGE - ONLY £950 KEYLIGHT JANUARY SALE - Photo-Video Deal (SAVE £200)
Ad text SALE EXTENDED!! Photo-Video Combo Package ONLY £950 (save £200) Offer ends 31st March 2019 (SALE EXTENDED - Usual Proce £1150 (SAVE £200) Full-day coverage for both Photo and Video BROCHU... JANUARY SALE - Photo-Video Combo Package
CTA type MESSAGE_PAGE MESSAGE_PAGE N/A
Ad format Video Video Video
Categories Photographer Photographer Photographer
Duration 63 days 8 days 8 days
Like 1 5 8

Keylight Photography Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Keylight Photography” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Keylight Photography” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Keylight Photography” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photo-Video Combo Package ONLY £950 PHOTO-VIDEO COMBO PACKAGE - ONLY £950 KEYLIGHT JANUARY SALE - Photo-Video Deal (SAVE £200)
Ad text  SALE EXTENDED!! Photo-Video Combo Package ONLY £950 (save £200) Offer ends 31st March 2019  (SALE EXTENDED - Usual Proce £1150 (SAVE £200) Full-day coverage for both Photo and Video BROCHU...  JANUARY SALE - Photo-Video Combo Package
Ad type  other  other  other
Ad word count 92  278  40

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Keylight Photography”, the text type used is other to obtain the best ad performance. “Keylight Photography” can use this copy style more. On the other hand, “Keylight Photography” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Keylight Photography” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Keylight Photography” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Keylight Photography” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Keylight Photography” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Keylight Photography” top 3 ads schedules are: 63 days,8 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Keylight Photography”‘s top 1 ad duration is 63 days. Every advertisement has a life cycle.
“Keylight Photography” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Keylight Photography” ad case study report

If you want to check the best ad case study of other advertisers related to “Keylight Photography”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Keylight Photography”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.