Award-winning Case Study For Kettering Health Network By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kettering Health Network”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kettering Health Network” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kettering Health Network” through the method of adspy!

Kettering Health Network Facebook ad Introduction by ad spy method

“Kettering Health Network” introduction:Kettering Health Network is a not-for-profit network of eight hospitals, one college, and more than 100 outpatients facilities serving southwest Ohio.

“Kettering Health Network” Facebook ads last run:2020-02-17 07:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kettering Health Network” ads data to help “Kettering Health Network” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kettering Health Network”. In this report, we analyze in detail the best ad cases of “Kettering Health Network”.

Kettering Health Network Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kettering Health Network Kettering Health Network Kettering Health Network
Ad title Empower the birth experience Don’t let leg pain get in the way Schedule a screening today.
Ad text Midwives are there from prenatal care to post-partum support. Don’t let pain get in the way of summer plans. Kettering Health Network can help with Varicose Ve... Heart health is important to them. Schedule a 30-minute heart screening at one of our convenient ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Hospital Hospital Hospital
Duration 1 days 1 days 55 days
Like 25 71 12

Kettering Health Network Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kettering Health Network” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kettering Health Network” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kettering Health Network” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Empower the birth experience Don’t let leg pain get in the way Schedule a screening today.
Ad text  Midwives are there from prenatal care to post-partum support.  Don’t let pain get in the way of summer plans. Kettering Health Network can help with Varicose Ve...  Heart health is important to them. Schedule a 30-minute heart screening at one of our convenient ...
Ad type  other  other  other
Ad word count 61  119  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kettering Health Network”, the text type used is other to obtain the best ad performance. “Kettering Health Network” can use this copy style more. On the other hand, “Kettering Health Network” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kettering Health Network” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kettering Health Network” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kettering Health Network” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kettering Health Network” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kettering Health Network” top 3 ads schedules are: 1 days,1 days, and 55 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kettering Health Network”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kettering Health Network” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kettering Health Network” ad case study report

If you want to check the best ad case study of other advertisers related to “Kettering Health Network”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kettering Health Network”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.