Award-winning Case Study For Keenan Motors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Keenan Motors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Keenan Motors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Keenan Motors” through the method of adspy!

Keenan Motors Facebook ad Introduction by ad spy method

“Keenan Motors” introduction:Award-winning Mercedes-Benz Dealer in Doylestown, PA

“Keenan Motors” Facebook ads last run:2020-02-17 06:40:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Keenan Motors” ads data to help “Keenan Motors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Keenan Motors”. In this report, we analyze in detail the best ad cases of “Keenan Motors”.

Keenan Motors Top3 Ads Case Study:

Advertisers Keenan Motors Keenan Motors Keenan Motors
Ad title Mercedes-Benz Service Certified Pre-Owned Sales Event Reclaim the Road
Ad text Need service for your Mercedes-Benz? Visit Keenan Motors for Express Service while you wait - no ... It's either Mercedes-Benz Certified Pre-Owned. Or it isn't. $150 off 4 New Tires | $75 off 2
Ad format Image Image Image
Categories Car Dealership Car Dealership Car Dealership
Duration 220 days 1 days 27 days
Like 2 3 1

Keenan Motors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Keenan Motors” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Keenan Motors” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Keenan Motors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mercedes-Benz Service Certified Pre-Owned Sales Event Reclaim the Road
Ad text  Need service for your Mercedes-Benz? Visit Keenan Motors for Express Service while you wait - no ...  It's either Mercedes-Benz Certified Pre-Owned. Or it isn't.  $150 off 4 New Tires | $75 off 2
Ad type  other  other  other
Ad word count 183  59  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Keenan Motors”, the text type used is other to obtain the best ad performance. “Keenan Motors” can use this copy style more. On the other hand, “Keenan Motors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Keenan Motors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Keenan Motors” are:CONTACT_US,SHOP_NOW,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “Keenan Motors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Keenan Motors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Keenan Motors” top 3 ads schedules are: 220 days,1 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Keenan Motors”‘s top 1 ad duration is 220 days. Every advertisement has a life cycle.
“Keenan Motors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Keenan Motors” ad case study report

If you want to check the best ad case study of other advertisers related to “Keenan Motors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Keenan Motors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.