Award-winning Case Study For Kecap ABC By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kecap ABC”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kecap ABC” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kecap ABC” through the method of adspy!

Kecap ABC Facebook ad Introduction by ad spy method

“Kecap ABC” introduction:Dapatkan kumpulan tips, trik dan resep dari produk Heinz ABC disini agar keluarga makin gemar masakan di rumah

“Kecap ABC” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kecap ABC” ads data to help “Kecap ABC” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kecap ABC”. In this report, we analyze in detail the best ad cases of “Kecap ABC”.

Kecap ABC Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kecap ABC Kecap ABC Kecap ABC
Ad title Photos from Kecap ABC's post Photos from Kecap ABC's post Photos from Kecap ABC's post
Ad text Tanggal 22 Desember lalu, Kecap ABC mengajak 1000 suami sejati Indonesia untuk masak menu #perasa... Apa kejutan spesial yang Ibu terima hari ini? 1000 suami, termasuk suami selebriti pun memberikan... Biasanya lihat Junior Liem tampil di depan TV, tapi kali ini, Junior ikutan acara Selamat Hari Ib...
CTA type N/A N/A N/A
Ad format Carousel Carousel Carousel
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 8 days 1 days
Like 4069 1311 18

Kecap ABC Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kecap ABC” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kecap ABC” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kecap ABC” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Kecap ABC's post Photos from Kecap ABC's post Photos from Kecap ABC's post
Ad text  Tanggal 22 Desember lalu, Kecap ABC mengajak 1000 suami sejati Indonesia untuk masak menu #perasa...  Apa kejutan spesial yang Ibu terima hari ini? 1000 suami, termasuk suami selebriti pun memberikan...  Biasanya lihat Junior Liem tampil di depan TV, tapi kali ini, Junior ikutan acara Selamat Hari Ib...
Ad type  other  other  other
Ad word count 493  357  472

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kecap ABC”, the text type used is other to obtain the best ad performance. “Kecap ABC” can use this copy style more. On the other hand, “Kecap ABC” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kecap ABC” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kecap ABC” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Kecap ABC” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kecap ABC” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kecap ABC” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kecap ABC”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kecap ABC” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kecap ABC” ad case study report

If you want to check the best ad case study of other advertisers related to “Kecap ABC”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kecap ABC”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.