Award-winning Case Study For Kaspersky Lab By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaspersky Lab”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaspersky Lab” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaspersky Lab” through the method of adspy!

Kaspersky Lab Facebook ad Introduction by ad spy method

“Kaspersky Lab” introduction:Kaspersky Lab zählt weltweit zu den führenden Unternehmen beim Schutz vor Viren, Hackern und Spam.

“Kaspersky Lab” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaspersky Lab” ads data to help “Kaspersky Lab” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaspersky Lab”. In this report, we analyze in detail the best ad cases of “Kaspersky Lab”.

Kaspersky Lab Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kaspersky Lab Kaspersky Lab Kaspersky Lab
Ad title Kaspersky Internet Security Kaspersky Total Security 30% Rabatt plus Flugticket! ✈️
Ad text Schützen Sie Ihre persönlichen Informationen vor Online-Gefahren. Schützen Sie Ihre persönlichen Informationen vor Online-Gefahren. Sicher dir jetzt 30% Rabatt auf den vielfach ausgezeichneten Kaspersky-Schutz und ein Gratis-Flug...
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Image Image Carousel
Categories other other other
Duration 1 days 5 days 3 days
Like 231 394 22

Kaspersky Lab Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaspersky Lab” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaspersky Lab” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaspersky Lab” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kaspersky Internet Security Kaspersky Total Security 30% Rabatt plus Flugticket! ✈️
Ad text  Schützen Sie Ihre persönlichen Informationen vor Online-Gefahren.  Schützen Sie Ihre persönlichen Informationen vor Online-Gefahren.  Sicher dir jetzt 30% Rabatt auf den vielfach ausgezeichneten Kaspersky-Schutz und ein Gratis-Flug...
Ad type  other  other  other
Ad word count 65  65  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaspersky Lab”, the text type used is other to obtain the best ad performance. “Kaspersky Lab” can use this copy style more. On the other hand, “Kaspersky Lab” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaspersky Lab” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaspersky Lab” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Kaspersky Lab” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaspersky Lab” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaspersky Lab” top 3 ads schedules are: 1 days,5 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaspersky Lab”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kaspersky Lab” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaspersky Lab” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaspersky Lab”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaspersky Lab”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.