Award-winning Case Study For Kapow Meggings By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kapow Meggings”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kapow Meggings” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kapow Meggings” through the method of adspy!

Kapow Meggings Facebook ad Introduction by ad spy method

“Kapow Meggings” introduction:Kapow meggings gives guys the confidence and ammo to get involved in life. Bring the mother flippin' good times!

“Kapow Meggings” Facebook ads last run:2020-02-17 07:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kapow Meggings” ads data to help “Kapow Meggings” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kapow Meggings”. In this report, we analyze in detail the best ad cases of “Kapow Meggings”.

Kapow Meggings Top3 Ads Case Study:

Advertisers Kapow Meggings Kapow Meggings Kapow Meggings
Ad title UP TO 30% OFF  The Home of Men's Leggings. Kapow Meggings
Ad text SUMMER SALE NOW ON Up to 30% off men’s leggings + free shipping. While stocks last! Discover the biggest range of men’s leggings online. ✔︎ Huge range, 50+ styles ✔︎ Free shipping ... "An athleisure fashion revolution." – SAN FRANCISCO CHRONICLE Discover the biggest range of men’...
Ad format Image Carousel Carousel
Categories other Clothing (Brand) Clothing (Brand)
Duration 5 days 31 days 33 days
Like 18 1 7

Kapow Meggings Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kapow Meggings” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kapow Meggings” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kapow Meggings” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title UP TO 30% OFF The Home of Men's Leggings. Kapow Meggings
Ad text  SUMMER SALE NOW ON Up to 30% off men’s leggings + free shipping. While stocks last!  Discover the biggest range of men’s leggings online. ✔︎ Huge range, 50+ styles ✔︎ Free shipping ...  "An athleisure fashion revolution." – SAN FRANCISCO CHRONICLE Discover the biggest range of men’...
Ad type  other  other  other
Ad word count 84  123  186

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kapow Meggings”, the text type used is other to obtain the best ad performance. “Kapow Meggings” can use this copy style more. On the other hand, “Kapow Meggings” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kapow Meggings” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kapow Meggings” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Kapow Meggings” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kapow Meggings” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kapow Meggings” top 3 ads schedules are: 5 days,31 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kapow Meggings”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Kapow Meggings” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kapow Meggings” ad case study report

If you want to check the best ad case study of other advertisers related to “Kapow Meggings”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kapow Meggings”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.