Award-winning Case Study For Kaplan International España By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaplan International España”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaplan International España” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaplan International España” through the method of adspy!

Kaplan International España Facebook ad Introduction by ad spy method

“Kaplan International España” introduction:Cursos de inglés en más de 40 escuelas en Reino Unido, Irlanda, EEUU, Canadá, Australia y Nueva Zelanda. Catálogo:

“Kaplan International España” Facebook ads last run:2020-02-17 08:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaplan International España” ads data to help “Kaplan International España” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaplan International España”. In this report, we analyze in detail the best ad cases of “Kaplan International España”.

Kaplan International España Top3 Ads Case Study:

Advertisers Kaplan International España Kaplan International España Kaplan International España
Ad title Cursos de inglés en Inglaterra y Escocia Inglés en Estados Unidos ¡Llegó el verano!
Ad text Estudia en la cuna del idioma, y rodéate de hablantes nativos. Vive una inmersión completa en el idioma y la cultura en nuestras 20 escuelas certificadas ¡No te lo pierdas! Planea el verano de tu vida. Contáctanos hoy y reserva tu inmersión lingüístic...
Ad format Image Image Image
Categories other other other
Duration 16 days 1 days 1 days
Like 268 9 1

Kaplan International España Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaplan International España” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaplan International España” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaplan International España” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cursos de inglés en Inglaterra y Escocia Inglés en Estados Unidos ¡Llegó el verano!
Ad text  Estudia en la cuna del idioma, y rodéate de hablantes nativos.  Vive una inmersión completa en el idioma y la cultura en nuestras 20 escuelas certificadas  ¡No te lo pierdas! Planea el verano de tu vida. Contáctanos hoy y reserva tu inmersión lingüístic...
Ad type  other  other  other
Ad word count 62  90  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaplan International España”, the text type used is other to obtain the best ad performance. “Kaplan International España” can use this copy style more. On the other hand, “Kaplan International España” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaplan International España” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaplan International España” are:LEARN_MORE,LEARN_MORE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kaplan International España” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaplan International España” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaplan International España” top 3 ads schedules are: 16 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaplan International España”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Kaplan International España” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaplan International España” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaplan International España”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaplan International España”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.