Award-winning Case Study For Kaplan International English Latinoamérica By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaplan International English Latinoamérica”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaplan International English Latinoamérica” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaplan International English Latinoamérica” through the method of adspy!

Kaplan International English Latinoamérica Facebook ad Introduction by ad spy method

“Kaplan International English Latinoamérica” introduction:Kaplan International English es líder mundial en educación internacional. Haz Click en "Me Gusta" para conectarte con amigos y recibir promociones.

“Kaplan International English Latinoamérica” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaplan International English Latinoamérica” ads data to help “Kaplan International English Latinoamérica” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaplan International English Latinoamérica”. In this report, we analyze in detail the best ad cases of “Kaplan International English Latinoamérica”.

Kaplan International English Latinoamérica Top3 Ads Case Study:

Advertisers Kaplan International English Latinoamérica Kaplan International English Latinoamérica Kaplan International English Latinoamérica
Ad title Altos estándares educativos Aprende inglés en Canadá Altos estándares educativos
Ad text Suma otro idioma a tu repertorio y aprende francés o alemán en uno de nuestros increíbles destinos. Explora maravillas naturales y siéntete como en casa mientras mejoras tu inglés. ¿Por qué no aprender otro idioma? Tenemos cursos de francés y alemán para todos los niveles.
Ad format Image Image Image
Categories other other other
Duration 3 days 6 days 1 days
Like 30 272 26

Kaplan International English Latinoamérica Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaplan International English Latinoamérica” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaplan International English Latinoamérica” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaplan International English Latinoamérica” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Altos estándares educativos Aprende inglés en Canadá Altos estándares educativos
Ad text  Suma otro idioma a tu repertorio y aprende francés o alemán en uno de nuestros increíbles destinos.  Explora maravillas naturales y siéntete como en casa mientras mejoras tu inglés.  ¿Por qué no aprender otro idioma? Tenemos cursos de francés y alemán para todos los niveles.
Ad type  other  other  other
Ad word count 99  80  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaplan International English Latinoamérica”, the text type used is other to obtain the best ad performance. “Kaplan International English Latinoamérica” can use this copy style more. On the other hand, “Kaplan International English Latinoamérica” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaplan International English Latinoamérica” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaplan International English Latinoamérica” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Kaplan International English Latinoamérica” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaplan International English Latinoamérica” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaplan International English Latinoamérica” top 3 ads schedules are: 3 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaplan International English Latinoamérica”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Kaplan International English Latinoamérica” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaplan International English Latinoamérica” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaplan International English Latinoamérica”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaplan International English Latinoamérica”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.