Award-winning Case Study For Kaplan International English - Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaplan International English - Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaplan International English - Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaplan International English - Brasil” through the method of adspy!

Kaplan International English - Brasil Facebook ad Introduction by ad spy method

“Kaplan International English - Brasil” introduction:A Kaplan International English é líder mundial em cursos de inglês e outros programas no exterior, oferecendo intercâmbio em países de língua Inglesa.

“Kaplan International English - Brasil” Facebook ads last run:2020-02-17 09:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaplan International English - Brasil” ads data to help “Kaplan International English - Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaplan International English - Brasil”. In this report, we analyze in detail the best ad cases of “Kaplan International English - Brasil”.

Kaplan International English - Brasil Top3 Ads Case Study:

Advertisers Kaplan International English - Brasil Kaplan International English - Brasil Kaplan International English - Brasil
Ad title Imagine aprender inglês aqui Viva o verão do exterior! Kaplan International
Ad text Mais do que um intercâmbio - É uma aventura Não perca! Viva a melhor experiência da sua vida. Entre em contato conosco para reservar seu inte... 
Ad format Image Image Image
Categories other other Education
Duration 1 days 1 days 33 days
Like 93 48 0

Kaplan International English - Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaplan International English - Brasil” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaplan International English - Brasil” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaplan International English - Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Imagine aprender inglês aqui Viva o verão do exterior! Kaplan International
Ad text  Mais do que um intercâmbio - É uma aventura  Não perca! Viva a melhor experiência da sua vida. Entre em contato conosco para reservar seu inte...  
Ad type  other  other  other
Ad word count 43  105  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaplan International English - Brasil”, the text type used is other to obtain the best ad performance. “Kaplan International English - Brasil” can use this copy style more. On the other hand, “Kaplan International English - Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaplan International English - Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaplan International English - Brasil” are:BOOK_TRAVEL,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Kaplan International English - Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaplan International English - Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaplan International English - Brasil” top 3 ads schedules are: 1 days,1 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaplan International English - Brasil”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kaplan International English - Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaplan International English - Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaplan International English - Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaplan International English - Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.