Award-winning Case Study For Kaplan GMAT Prep By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaplan GMAT Prep”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaplan GMAT Prep” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaplan GMAT Prep” through the method of adspy!

Kaplan GMAT Prep Facebook ad Introduction by ad spy method

“Kaplan GMAT Prep” introduction:Kaplan Test Prep is the proven leader in GMAT prep. We'll show you how to score higher on the GMAT — guaranteed or your money back.

“Kaplan GMAT Prep” Facebook ads last run:2020-02-21 17:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaplan GMAT Prep” ads data to help “Kaplan GMAT Prep” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaplan GMAT Prep”. In this report, we analyze in detail the best ad cases of “Kaplan GMAT Prep”.

Kaplan GMAT Prep Top3 Ads Case Study:

 1st2nd3rd
Advertisers Kaplan GMAT Prep Kaplan GMAT Prep Kaplan GMAT Prep
Ad title Save $250 on GMAT Prep Only 3 days to save 15% on GMAT prep. Sale ends Wed 9/19. Save on GMAT Prep | Kaplan Test Prep
Ad text Learn from the best. Work with expert teachers who nailed the GMAT® so you can too. Unlock the GMAT® score you need with help from Kaplan's experts. Save 15% on GMAT prep until Wedn... Unlock the GMAT® score you need with help from Kaplan's experts. Save 15% on GMAT prep until Wedn...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Image Image
Categories other Education Education
Duration 3 days 1 days 1 days
Like 45 0 0

Kaplan GMAT Prep Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaplan GMAT Prep” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaplan GMAT Prep” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaplan GMAT Prep” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save $250 on GMAT Prep Only 3 days to save 15% on GMAT prep. Sale ends Wed 9/19. Save on GMAT Prep | Kaplan Test Prep
Ad text  Learn from the best. Work with expert teachers who nailed the GMAT® so you can too.  Unlock the GMAT® score you need with help from Kaplan's experts. Save 15% on GMAT prep until Wedn...  Unlock the GMAT® score you need with help from Kaplan's experts. Save 15% on GMAT prep until Wedn...
Ad type  other  other  other
Ad word count 83  160  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaplan GMAT Prep”, the text type used is other to obtain the best ad performance. “Kaplan GMAT Prep” can use this copy style more. On the other hand, “Kaplan GMAT Prep” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaplan GMAT Prep” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaplan GMAT Prep” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Kaplan GMAT Prep” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaplan GMAT Prep” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaplan GMAT Prep” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaplan GMAT Prep”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Kaplan GMAT Prep” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaplan GMAT Prep” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaplan GMAT Prep”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaplan GMAT Prep”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.