Award-winning Case Study For Kaplan Financial - Financial Market HK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Kaplan Financial - Financial Market HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Kaplan Financial - Financial Market HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Kaplan Financial - Financial Market HK” through the method of adspy!

Kaplan Financial - Financial Market HK Facebook ad Introduction by ad spy method

“Kaplan Financial - Financial Market HK” introduction:Kaplan Financial is a leading provider of financial markets training in HK, offering CFA, FRM, CAIA, Licensing Exams and other finance courses. Kaplan also offers classrooms or venue rental service. For more details, please contact us at 2526 3686.

“Kaplan Financial - Financial Market HK” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Kaplan Financial - Financial Market HK” ads data to help “Kaplan Financial - Financial Market HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Kaplan Financial - Financial Market HK”. In this report, we analyze in detail the best ad cases of “Kaplan Financial - Financial Market HK”.

Kaplan Financial - Financial Market HK Top3 Ads Case Study:

Advertisers Kaplan Financial - Financial Market HK Kaplan Financial - Financial Market HK Kaplan Financial - Financial Market HK
Ad title CFA Level II Seminar (*持續進修基金CEF課程) Free CFA Seminar (*持續進修基金CEF課程) Kaplan Financial - Financial Market HK
Ad text Course info: CFA program is regarded as the “Gold Standard” worldwide and... CFA program is regarded as the “Gold Standard” worldwide and is beneficial for career advancement... 【CFA課程一報即讀!】 只要成功報名,未開班先送你Schweser書及網上pre-course! 網上pre-course教授Fundamental Accounting,Financial...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 4 1 57

Kaplan Financial - Financial Market HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Kaplan Financial - Financial Market HK” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Kaplan Financial - Financial Market HK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Kaplan Financial - Financial Market HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title CFA Level II Seminar (*持續進修基金CEF課程) Free CFA Seminar (*持續進修基金CEF課程) Kaplan Financial - Financial Market HK
Ad text  Course info: CFA program is regarded as the “Gold Standard” worldwide and...  CFA program is regarded as the “Gold Standard” worldwide and is beneficial for career advancement...  【CFA課程一報即讀!】 只要成功報名,未開班先送你Schweser書及網上pre-course! 網上pre-course教授Fundamental Accounting,Financial...
Ad type  other  other  other
Ad word count 349  598  318

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Kaplan Financial - Financial Market HK”, the text type used is other to obtain the best ad performance. “Kaplan Financial - Financial Market HK” can use this copy style more. On the other hand, “Kaplan Financial - Financial Market HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Kaplan Financial - Financial Market HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Kaplan Financial - Financial Market HK” are:BUY_TICKETS,BUY_TICKETS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Kaplan Financial - Financial Market HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Kaplan Financial - Financial Market HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Kaplan Financial - Financial Market HK” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Kaplan Financial - Financial Market HK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Kaplan Financial - Financial Market HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Kaplan Financial - Financial Market HK” ad case study report

If you want to check the best ad case study of other advertisers related to “Kaplan Financial - Financial Market HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Kaplan Financial - Financial Market HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.