Kaplan Financial - Financial Market HK Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Kaplan Financial - Financial Market HK” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Kaplan Financial - Financial Market HK” ads and analyzes advertising data to help “Kaplan Financial - Financial Market HK” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Kaplan Financial - Financial Market HK”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Kaplan Financial - Financial Market HK”.

Kaplan Financial - Financial Market HK Facebook adspy

“Kaplan Financial - Financial Market HK” introduction:Kaplan Financial is a leading provider of financial markets training in HK, offering CFA, FRM, CAIA, Licensing Exams and other finance courses. Kaplan also offers classrooms or venue rental service. For more details, please contact us at 2526 3686.

“Kaplan Financial - Financial Market HK” Facebook ads last run:2020-02-17 05:04:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Kaplan Financial - Financial Market HK Kaplan Financial - Financial Market HK Kaplan Financial - Financial Market HK
Ad title CFA Level II Seminar (*持續進修基金CEF課程) Free CFA Seminar (*持續進修基金CEF課程) Kaplan Financial - Financial Market HK
Ad text Course info: https://bit.ly/2nZUvaI CFA program is regarded as the “Gold Standard” worldwide and... CFA program is regarded as the “Gold Standard” worldwide and is beneficial for career advancement... 【CFA課程一報即讀!】 只要成功報名,未開班先送你Schweser書及網上pre-course! 網上pre-course教授Fundamental Accounting,Financial...
CTA type BUY_TICKETS BUY_TICKETS N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 4 1 57

Kaplan Financial - Financial Market HK facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Kaplan Financial - Financial Market HK” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleCFA Level II Seminar (*持續進修基金CEF課程)Free CFA Seminar (*持續進修基金CEF課程)Kaplan Financial - Financial Market HK
Ad text Course info: https://bit.ly/2nZUvaI CFA program is regarded as the “Gold Standard” worldwide and... CFA program is regarded as the “Gold Standard” worldwide and is beneficial for career advancement... 【CFA課程一報即讀!】 只要成功報名,未開班先送你Schweser書及網上pre-course! 網上pre-course教授Fundamental Accounting,Financial...
Ad type other other other
Ad word count349 598 318

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Kaplan Financial - Financial Market HK”, the text type used is other to obtain the best advertising results. “Kaplan Financial - Financial Market HK” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Kaplan Financial - Financial Market HK” are:BUY_TICKETS,BUY_TICKETS,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “BUY_TICKETS” help “Kaplan Financial - Financial Market HK” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Kaplan Financial - Financial Market HK” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 2 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Kaplan Financial - Financial Market HK”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.