Award-winning Case Study For K12 Inc. By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “K12 Inc.”, or large enterprises, they have established a Facebook page for advertising and promotion. “K12 Inc.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “K12 Inc.” through the method of adspy!

K12 Inc. Facebook ad Introduction by ad spy method

“K12 Inc.” introduction:We believe every student deserves an individualized education, with careful attention to each learner's unique strengths, needs, and interests. With an ind

“K12 Inc.” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “K12 Inc.” ads data to help “K12 Inc.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “K12 Inc.”. In this report, we analyze in detail the best ad cases of “K12 Inc.”.

K12 Inc. Top3 Ads Case Study:

Advertisers K12 Inc. K12 Inc. K12 Inc.
Ad title Tuition-Free Online Public School Tuition-Free Online Public School Act now! There's still time to enroll. Apply today!
Ad text Tuition-Free Online Public School Is School that Comes to You Tuition-Free Online Public School Is School that Comes to You Tuition-Free, Personalized Online Learning What if school could come to you?
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 42 145 11

K12 Inc. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “K12 Inc.” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“K12 Inc.” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “K12 Inc.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tuition-Free Online Public School Tuition-Free Online Public School Act now! There's still time to enroll. Apply today!
Ad text  Tuition-Free Online Public School Is School that Comes to You  Tuition-Free Online Public School Is School that Comes to You  Tuition-Free, Personalized Online Learning What if school could come to you?
Ad type  other  other  other
Ad word count 61  61  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “K12 Inc.”, the text type used is other to obtain the best ad performance. “K12 Inc.” can use this copy style more. On the other hand, “K12 Inc.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “K12 Inc.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “K12 Inc.” are:SIGN_UP,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “K12 Inc.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “K12 Inc.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “K12 Inc.” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “K12 Inc.”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“K12 Inc.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “K12 Inc.” ad case study report

If you want to check the best ad case study of other advertisers related to “K12 Inc.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “K12 Inc.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.