Award-winning Case Study For JW Marriott Hotel Macau By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “JW Marriott Hotel Macau”, or large enterprises, they have established a Facebook page for advertising and promotion. “JW Marriott Hotel Macau” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “JW Marriott Hotel Macau” through the method of adspy!

JW Marriott Hotel Macau Facebook ad Introduction by ad spy method

“JW Marriott Hotel Macau” introduction:Discover Asia’s largest JW property, JW Marriott Hotel Macau, a luxury hotel in Macau offering refined elegance and service through authenticity, craftsmanship and intuition. Our hotel provides an unbeatable setting within Galaxy Macau™.

“JW Marriott Hotel Macau” Facebook ads last run:2020-02-21 11:50:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “JW Marriott Hotel Macau” ads data to help “JW Marriott Hotel Macau” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “JW Marriott Hotel Macau”. In this report, we analyze in detail the best ad cases of “JW Marriott Hotel Macau”.

JW Marriott Hotel Macau Top3 Ads Case Study:

Advertisers JW Marriott Hotel Macau JW Marriott Hotel Macau JW Marriott Hotel Macau
Ad title JW Marriott Hotel Macau Urban Kitchen Urban Kitchen
Ad text 【#JW嚐味世界 -中秋月餅禮盒早鳥優惠 】 中秋節是與家人團聚賞月的佳節。「萬豪中菜廳」誠意為您獻上4款創新口味的"花緣"月餅,由名廚梁子庚師傅以花為主題設計出精緻禮盒,當中包括玫瑰花醬流心... Enjoy Tuna Extravaganza at Urban Kitchen, where you can savor prized cuts of fresh tuna and exclu... Enjoy Tuna Extravaganza at Urban Kitchen, where you can savor prized cuts of fresh tuna and exclu...
Ad format Image Image Image
Categories other Hotel Hotel
Duration 1 days 1 days 2 days
Like 45 0 0

JW Marriott Hotel Macau Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “JW Marriott Hotel Macau” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“JW Marriott Hotel Macau” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “JW Marriott Hotel Macau” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title JW Marriott Hotel Macau Urban Kitchen Urban Kitchen
Ad text  【#JW嚐味世界 -中秋月餅禮盒早鳥優惠 】 中秋節是與家人團聚賞月的佳節。「萬豪中菜廳」誠意為您獻上4款創新口味的"花緣"月餅,由名廚梁子庚師傅以花為主題設計出精緻禮盒,當中包括玫瑰花醬流心...  Enjoy Tuna Extravaganza at Urban Kitchen, where you can savor prized cuts of fresh tuna and exclu...  Enjoy Tuna Extravaganza at Urban Kitchen, where you can savor prized cuts of fresh tuna and exclu...
Ad type  other  other  other
Ad word count 833  355  355

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “JW Marriott Hotel Macau”, the text type used is other to obtain the best ad performance. “JW Marriott Hotel Macau” can use this copy style more. On the other hand, “JW Marriott Hotel Macau” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “JW Marriott Hotel Macau” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “JW Marriott Hotel Macau” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “JW Marriott Hotel Macau” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “JW Marriott Hotel Macau” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “JW Marriott Hotel Macau” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “JW Marriott Hotel Macau”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“JW Marriott Hotel Macau” should put ads in the best time period, so that ads get the most value in a limited time.

Related “JW Marriott Hotel Macau” ad case study report

If you want to check the best ad case study of other advertisers related to “JW Marriott Hotel Macau”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “JW Marriott Hotel Macau”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.