Award-winning Case Study For Just Men By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Just Men”, or large enterprises, they have established a Facebook page for advertising and promotion. “Just Men” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Just Men” through the method of adspy!

Just Men Facebook ad Introduction by ad spy method

“Just Men” introduction:Looking for a gay getaway? Install this app and hook up with hot guys anytime and anywhere in the world! IOS: Android:

“Just Men” Facebook ads last run:2020-02-03 13:50:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Just Men” ads data to help “Just Men” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Just Men”. In this report, we analyze in detail the best ad cases of “Just Men”.

Just Men Top3 Ads Case Study:

Advertisers Just Men Just Men Just Men
Ad title Find your true love here ‍❤️‍‍ Meet local gay singles! Join the chat right now!
Ad text Your perfect match is single and lives just close by. Don't waste a chance to find him!  Your perfect match is single and lives just close by. Don't waste a chance to find him!
Ad format Video Video Carousel
Categories App Page App Page App Page
Duration 1 days 1 days 1 days
Like 0 0 1

Just Men Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Just Men” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Just Men” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Just Men” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Find your true love here ‍❤️‍‍ Meet local gay singles! Join the chat right now!
Ad text  Your perfect match is single and lives just close by. Don't waste a chance to find him!    Your perfect match is single and lives just close by. Don't waste a chance to find him!
Ad type  other  other  other
Ad word count 87  0  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Just Men”, the text type used is other to obtain the best ad performance. “Just Men” can use this copy style more. On the other hand, “Just Men” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Just Men” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Just Men” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Just Men” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Just Men” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Just Men”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Just Men” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Just Men” ad case study report

If you want to check the best ad case study of other advertisers related to “Just Men”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Just Men”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.