Award-winning Case Study For Jurassic World: The Game By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Jurassic World: The Game”, or large enterprises, they have established a Facebook page for advertising and promotion. “Jurassic World: The Game” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Jurassic World: The Game” through the method of adspy!

Jurassic World: The Game Facebook ad Introduction by ad spy method

“Jurassic World: The Game” introduction:Jurassic World: The Game, the official mobile game based on the epic action-adventure movie!

“Jurassic World: The Game” Facebook ads last run:2019-12-28 11:16:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Jurassic World: The Game” ads data to help “Jurassic World: The Game” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Jurassic World: The Game”. In this report, we analyze in detail the best ad cases of “Jurassic World: The Game”.

Jurassic World: The Game Top3 Ads Case Study:

Advertisers Jurassic World: The Game Jurassic World: The Game Jurassic World: The Game
Ad title Experience Jurassic World™, free! The park is open! Experience Jurassic World™, free!
Ad text The official Jurassic World™ mobile game! Get ready to create terrifying dinosaurs and run the pa... Raise and battle dinosaurs, create the most fearsome hybrids! The official Jurassic World™ mobile game! Get ready to create terrifying dinosaurs and run the pa...
Ad format Video Video Video
Categories other other other
Duration 40 days 33 days 38 days
Like 2314 834 2006

Jurassic World: The Game Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Jurassic World: The Game” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Jurassic World: The Game” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Jurassic World: The Game” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Experience Jurassic World™, free! The park is open! Experience Jurassic World™, free!
Ad text  The official Jurassic World™ mobile game! Get ready to create terrifying dinosaurs and run the pa...  Raise and battle dinosaurs, create the most fearsome hybrids!  The official Jurassic World™ mobile game! Get ready to create terrifying dinosaurs and run the pa...
Ad type  other  other  other
Ad word count 111  61  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Jurassic World: The Game”, the text type used is other to obtain the best ad performance. “Jurassic World: The Game” can use this copy style more. On the other hand, “Jurassic World: The Game” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Jurassic World: The Game” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Jurassic World: The Game” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Jurassic World: The Game” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Jurassic World: The Game” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Jurassic World: The Game” top 3 ads schedules are: 40 days,33 days, and 38 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Jurassic World: The Game”‘s top 1 ad duration is 40 days. Every advertisement has a life cycle.
“Jurassic World: The Game” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Jurassic World: The Game” ad case study report

If you want to check the best ad case study of other advertisers related to “Jurassic World: The Game”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Jurassic World: The Game”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.