Award-winning Case Study For Jumper Basketball By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Jumper Basketball”, or large enterprises, they have established a Facebook page for advertising and promotion. “Jumper Basketball” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Jumper Basketball” through the method of adspy!

Jumper Basketball Facebook ad Introduction by ad spy method

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“Jumper Basketball” Facebook ads last run:2020-02-11 05:12:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Jumper Basketball” ads data to help “Jumper Basketball” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Jumper Basketball”. In this report, we analyze in detail the best ad cases of “Jumper Basketball”.

Jumper Basketball Top3 Ads Case Study:

Advertisers Jumper Basketball Jumper Basketball Jumper Basketball
Ad title 【業餘籃球】墟市配合籃球比賽 全力推動籃壇發展 Jumper Basketball Jumper Basketball
Ad text 本地業餘籃球聯賽 給予舞台展現實力 ABCT 業餘籃球聯賽冠軍盃 Amateur Basketball Champions Tournament已經完滿結束,今年聯賽盃同校園盃冠軍亦順利誕生... 曾經嘅學界雙冠王 ── 振興籃兒番嚟喇!撐學界,like Jumper Basketball! 曾經嘅學界雙冠王 ── 振興籃兒番嚟喇!撐學界,like Jumper Basketball!
Ad format Video Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 7 days 37 days
Like 20 4 39

Jumper Basketball Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Jumper Basketball” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Jumper Basketball” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Jumper Basketball” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【業餘籃球】墟市配合籃球比賽 全力推動籃壇發展 Jumper Basketball Jumper Basketball
Ad text  本地業餘籃球聯賽 給予舞台展現實力 ABCT 業餘籃球聯賽冠軍盃 Amateur Basketball Champions Tournament已經完滿結束,今年聯賽盃同校園盃冠軍亦順利誕生...  曾經嘅學界雙冠王 ── 振興籃兒番嚟喇!撐學界,like Jumper Basketball!  曾經嘅學界雙冠王 ── 振興籃兒番嚟喇!撐學界,like Jumper Basketball!
Ad type  other  other  other
Ad word count 234  47  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Jumper Basketball”, the text type used is other to obtain the best ad performance. “Jumper Basketball” can use this copy style more. On the other hand, “Jumper Basketball” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Jumper Basketball” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Jumper Basketball” are:LEARN_MORE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Jumper Basketball” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Jumper Basketball” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Jumper Basketball” top 3 ads schedules are: 1 days,7 days, and 37 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Jumper Basketball”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Jumper Basketball” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Jumper Basketball” ad case study report

If you want to check the best ad case study of other advertisers related to “Jumper Basketball”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Jumper Basketball”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.