Award-winning Case Study For Jumia House By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Jumia House”, or large enterprises, they have established a Facebook page for advertising and promotion. “Jumia House” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Jumia House” through the method of adspy!

Jumia House Facebook ad Introduction by ad spy method

“Jumia House” introduction:Le numéro 1 un sur Internet de l'immobilier en Tunisie.

“Jumia House” Facebook ads last run:2020-02-22 05:56:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Jumia House” ads data to help “Jumia House” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Jumia House”. In this report, we analyze in detail the best ad cases of “Jumia House”.

Jumia House Top3 Ads Case Study:

Advertisers Jumia House Jumia House Jumia House
Ad title Mubawab Tunisie Mubawab Tunisie Mubawab Tunisie
Ad text Tu souhaites commencer une nouvelle vie et tu cherches un logement ? répond à tous vo... Selon vous, est-il mieux de louer un appartement vide ou meublé ? 🤔 Cliquez ici pour trouver vo... لوج على logo mubawab و أعمل Capture في كومانتير تابعونا من هنا #Mubawab...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 21 92 21

Jumia House Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Jumia House” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Jumia House” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Jumia House” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mubawab Tunisie Mubawab Tunisie Mubawab Tunisie
Ad text  Tu souhaites commencer une nouvelle vie et tu cherches un logement ? répond à tous vo...  Selon vous, est-il mieux de louer un appartement vide ou meublé ? 🤔 Cliquez ici pour trouver vo...  لوج على logo mubawab و أعمل Capture في كومانتير تابعونا من هنا #Mubawab...
Ad type  other  other  other
Ad word count 203  193  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Jumia House”, the text type used is other to obtain the best ad performance. “Jumia House” can use this copy style more. On the other hand, “Jumia House” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Jumia House” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Jumia House” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Jumia House” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Jumia House” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Jumia House” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Jumia House”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Jumia House” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Jumia House” ad case study report

If you want to check the best ad case study of other advertisers related to “Jumia House”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Jumia House”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.