Award-winning Case Study For Jumia Food By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Jumia Food”, or large enterprises, they have established a Facebook page for advertising and promotion. “Jumia Food” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Jumia Food” through the method of adspy!

Jumia Food Facebook ad Introduction by ad spy method

“Jumia Food” introduction:Jumia Food Algérie vous propose une sélection de restaurants algérois et la possibilité de vous faire livrer chez vous ou au bureau en quelques clics!

“Jumia Food” Facebook ads last run:2020-02-25 02:14:45

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Jumia Food” ads data to help “Jumia Food” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Jumia Food”. In this report, we analyze in detail the best ad cases of “Jumia Food”.

Jumia Food Top3 Ads Case Study:

 1st2nd3rd
Advertisers Jumia Food Jumia Food Jumia Food
Ad title Découvrez nos offres sur l'application Jumia Food Jumia Food - Food delivery Un petit creux?
Ad text Faites vous plaisir sans vous ruiner avec Jumia Food ! Installez l'application et découvrez les d... Que tu sois en week-end ou en vacances, le meilleur moyen de Chiller c’est de recevoir ta command... Téléchargez notre application et régalez-vous en un clic!
CTA type INSTALL_MOBILE_APP N/A INSTALL_MOBILE_APP
Ad format Image Carousel Image
Categories other other other
Duration 11 days 2 days 1 days
Like 293 37 59

Jumia Food Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Jumia Food” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Jumia Food” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Jumia Food” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Découvrez nos offres sur l'application Jumia Food Jumia Food - Food delivery Un petit creux?
Ad text  Faites vous plaisir sans vous ruiner avec Jumia Food ! Installez l'application et découvrez les d...  Que tu sois en week-end ou en vacances, le meilleur moyen de Chiller c’est de recevoir ta command...  Téléchargez notre application et régalez-vous en un clic!
Ad type  other  other  other
Ad word count 128  188  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Jumia Food”, the text type used is other to obtain the best ad performance. “Jumia Food” can use this copy style more. On the other hand, “Jumia Food” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Jumia Food” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Jumia Food” are:INSTALL_MOBILE_APP,N/A,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Jumia Food” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Jumia Food” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Jumia Food” top 3 ads schedules are: 11 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Jumia Food”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Jumia Food” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Jumia Food” ad case study report

If you want to check the best ad case study of other advertisers related to “Jumia Food”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Jumia Food”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.