Award-winning Case Study For Johnson's Baby SA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Johnson's Baby SA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Johnson's Baby SA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Johnson's Baby SA” through the method of adspy!

Johnson's Baby SA Facebook ad Introduction by ad spy method

“Johnson's Baby SA” introduction:

“Johnson's Baby SA” Facebook ads last run:2020-02-17 06:56:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Johnson's Baby SA” ads data to help “Johnson's Baby SA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Johnson's Baby SA”. In this report, we analyze in detail the best ad cases of “Johnson's Baby SA”.

Johnson's Baby SA Top3 Ads Case Study:

Advertisers Johnson's Baby SA Johnson's Baby SA Johnson's Baby SA
Ad title Try NEW Johnson’s® CottonTouch™. Try NEW Johnson’s® CottonTouch™. The NEW JOHNSON'S®
Ad text Caring for your baby’s skin means everything to us. That is why NEW Johnson’s® cottontouch™ is so... Your baby’s skin is sensitive. That’s why we’ve developed NEW Johnson’s® cottontouch™, our softes... Gentle means everything to us. Our new formulations are made with 50% fewer ingredients (based on...
Ad format Video Video Video
Categories other other other
Duration 1 days 3 days 1 days
Like 336 598 238

Johnson's Baby SA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Johnson's Baby SA” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Johnson's Baby SA” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Johnson's Baby SA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Try NEW Johnson’s® CottonTouch™. Try NEW Johnson’s® CottonTouch™. The NEW JOHNSON'S®
Ad text  Caring for your baby’s skin means everything to us. That is why NEW Johnson’s® cottontouch™ is so...  Your baby’s skin is sensitive. That’s why we’ve developed NEW Johnson’s® cottontouch™, our softes...  Gentle means everything to us. Our new formulations are made with 50% fewer ingredients (based on...
Ad type  other  other  other
Ad word count 130  195  155

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Johnson's Baby SA”, the text type used is other to obtain the best ad performance. “Johnson's Baby SA” can use this copy style more. On the other hand, “Johnson's Baby SA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Johnson's Baby SA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Johnson's Baby SA” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Johnson's Baby SA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Johnson's Baby SA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Johnson's Baby SA” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Johnson's Baby SA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Johnson's Baby SA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Johnson's Baby SA” ad case study report

If you want to check the best ad case study of other advertisers related to “Johnson's Baby SA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Johnson's Baby SA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.