Award-winning Case Study For John Mark McMillan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “John Mark McMillan”, or large enterprises, they have established a Facebook page for advertising and promotion. “John Mark McMillan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “John Mark McMillan” through the method of adspy!

John Mark McMillan Facebook ad Introduction by ad spy method

“John Mark McMillan” introduction:MERCURY & LIGHTNING is available everywhere! Listen to it here:

“John Mark McMillan” Facebook ads last run:2020-02-10 15:32:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “John Mark McMillan” ads data to help “John Mark McMillan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “John Mark McMillan”. In this report, we analyze in detail the best ad cases of “John Mark McMillan”.

John Mark McMillan Top3 Ads Case Study:

Advertisers John Mark McMillan John Mark McMillan John Mark McMillan
Ad title ‎Body + Ghost by John Mark McMillan John Mark McMillan Live in DC on Oct. 8 at Union Stage!
Ad text For better or worse I'm a "high highs / low lows" type of person. I, generally, only deal in "th... AUSTRALIA!!! We're heading your way in January for two incredible shows with Citizens and The Sin... DC! See you on Monday, Oct. 8 at Union Stage for the Body + Ghost Tour! Featuring Sarah McMillan ...
Ad format Image Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 4 days 5 days 4 days
Like 99 63 0

John Mark McMillan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “John Mark McMillan” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“John Mark McMillan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “John Mark McMillan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ‎Body + Ghost by John Mark McMillan John Mark McMillan Live in DC on Oct. 8 at Union Stage!
Ad text  For better or worse I'm a "high highs / low lows" type of person. I, generally, only deal in "th...  AUSTRALIA!!! We're heading your way in January for two incredible shows with Citizens and The Sin...  DC! See you on Monday, Oct. 8 at Union Stage for the Body + Ghost Tour! Featuring Sarah McMillan ...
Ad type  other  other  other
Ad word count 1323  272  197

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “John Mark McMillan”, the text type used is other to obtain the best ad performance. “John Mark McMillan” can use this copy style more. On the other hand, “John Mark McMillan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “John Mark McMillan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “John Mark McMillan” are:SHOP_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “John Mark McMillan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “John Mark McMillan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “John Mark McMillan” top 3 ads schedules are: 4 days,5 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “John Mark McMillan”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“John Mark McMillan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “John Mark McMillan” ad case study report

If you want to check the best ad case study of other advertisers related to “John Mark McMillan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “John Mark McMillan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.