Award-winning Case Study For Joe's Kansas City Bar-B-Que By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Joe's Kansas City Bar-B-Que”, or large enterprises, they have established a Facebook page for advertising and promotion. “Joe's Kansas City Bar-B-Que” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Joe's Kansas City Bar-B-Que” through the method of adspy!

Joe's Kansas City Bar-B-Que Facebook ad Introduction by ad spy method

“Joe's Kansas City Bar-B-Que” introduction:Voted ‘Best Southern BBQ’ by readers of USA Today and 10Best.

“Joe's Kansas City Bar-B-Que” Facebook ads last run:2020-02-23 19:46:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Joe's Kansas City Bar-B-Que” ads data to help “Joe's Kansas City Bar-B-Que” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Joe's Kansas City Bar-B-Que”. In this report, we analyze in detail the best ad cases of “Joe's Kansas City Bar-B-Que”.

Joe's Kansas City Bar-B-Que Top3 Ads Case Study:

Advertisers Joe's Kansas City Bar-B-Que Joe's Kansas City Bar-B-Que Joe's Kansas City Bar-B-Que
Ad title FREE Pound of Brisket FREE Slab of Ribs 15% Off Online Barbecue Packages
Ad text Ship the gift of a delicious meal to your Mom, grad, and if you're starting early, Dad! This week... Enjoy Kansas City's best barbecue, shipped anywhere nationwide. And this week only, get a FREE sl... Brisket and turkey make the perfect Easter dinner. And this week only, save 15% off our online ba...
Ad format Image Image Image
Categories Barbecue Restaurant Barbecue Restaurant Barbecue Restaurant
Duration 1 days 3 days 1 days
Like 88 19 119

Joe's Kansas City Bar-B-Que Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Joe's Kansas City Bar-B-Que” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Joe's Kansas City Bar-B-Que” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Joe's Kansas City Bar-B-Que” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE Pound of Brisket FREE Slab of Ribs 15% Off Online Barbecue Packages
Ad text  Ship the gift of a delicious meal to your Mom, grad, and if you're starting early, Dad! This week...  Enjoy Kansas City's best barbecue, shipped anywhere nationwide. And this week only, get a FREE sl...  Brisket and turkey make the perfect Easter dinner. And this week only, save 15% off our online ba...
Ad type  other  other  other
Ad word count 194  183  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Joe's Kansas City Bar-B-Que”, the text type used is other to obtain the best ad performance. “Joe's Kansas City Bar-B-Que” can use this copy style more. On the other hand, “Joe's Kansas City Bar-B-Que” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Joe's Kansas City Bar-B-Que” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Joe's Kansas City Bar-B-Que” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Joe's Kansas City Bar-B-Que” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Joe's Kansas City Bar-B-Que” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Joe's Kansas City Bar-B-Que” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Joe's Kansas City Bar-B-Que”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Joe's Kansas City Bar-B-Que” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Joe's Kansas City Bar-B-Que” ad case study report

If you want to check the best ad case study of other advertisers related to “Joe's Kansas City Bar-B-Que”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Joe's Kansas City Bar-B-Que”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.