Award-winning Case Study For JapanTaxi(旧:全国タクシー) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “JapanTaxi(旧:全国タクシー)”, or large enterprises, they have established a Facebook page for advertising and promotion. “JapanTaxi(旧:全国タクシー)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “JapanTaxi(旧:全国タクシー)” through the method of adspy!

JapanTaxi(旧:全国タクシー) Facebook ad Introduction by ad spy method

“JapanTaxi(旧:全国タクシー)” introduction:タクシーが呼べるアプリ。「JapanTaxi」の公式Facebookページです。アプリでのお得なキャンペーン情報や最新情報を発信していきます。

“JapanTaxi(旧:全国タクシー)” Facebook ads last run:2020-02-26 00:45:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “JapanTaxi(旧:全国タクシー)” ads data to help “JapanTaxi(旧:全国タクシー)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “JapanTaxi(旧:全国タクシー)”. In this report, we analyze in detail the best ad cases of “JapanTaxi(旧:全国タクシー)”.

JapanTaxi(旧:全国タクシー) Top3 Ads Case Study:

Advertisers JapanTaxi(旧:全国タクシー) JapanTaxi(旧:全国タクシー) JapanTaxi(旧:全国タクシー)
Ad title 日本最大級のタクシー配車アプリ まずはインストールしてお試し! さっそくアプリでタクシーを呼ぶ
Ad text 【700万人以上が利用しているタクシーアプリ】 【600万人以上が利用しているタクシーアプリ】 「JapanTaxi」アプリは Google Maps™ 上からも簡単にタクシー配車が可能! 徒歩だと少し遠いな…というときは、お手軽タクシー配車をお試しください♪
Ad format Video Video Video
Categories App Page App Page App Page
Duration 28 days 40 days 13 days
Like 3 0 42

JapanTaxi(旧:全国タクシー) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “JapanTaxi(旧:全国タクシー)” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“JapanTaxi(旧:全国タクシー)” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “JapanTaxi(旧:全国タクシー)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 日本最大級のタクシー配車アプリ まずはインストールしてお試し! さっそくアプリでタクシーを呼ぶ
Ad text  【700万人以上が利用しているタクシーアプリ】  【600万人以上が利用しているタクシーアプリ】  「JapanTaxi」アプリは Google Maps™ 上からも簡単にタクシー配車が可能! 徒歩だと少し遠いな…というときは、お手軽タクシー配車をお試しください♪
Ad type  other  other  other
Ad word count 23  23  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “JapanTaxi(旧:全国タクシー)”, the text type used is other to obtain the best ad performance. “JapanTaxi(旧:全国タクシー)” can use this copy style more. On the other hand, “JapanTaxi(旧:全国タクシー)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “JapanTaxi(旧:全国タクシー)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “JapanTaxi(旧:全国タクシー)” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,USE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “JapanTaxi(旧:全国タクシー)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “JapanTaxi(旧:全国タクシー)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “JapanTaxi(旧:全国タクシー)” top 3 ads schedules are: 28 days,40 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “JapanTaxi(旧:全国タクシー)”‘s top 1 ad duration is 28 days. Every advertisement has a life cycle.
“JapanTaxi(旧:全国タクシー)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “JapanTaxi(旧:全国タクシー)” ad case study report

If you want to check the best ad case study of other advertisers related to “JapanTaxi(旧:全国タクシー)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “JapanTaxi(旧:全国タクシー)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.