Award-winning Case Study For Jack Wolfskin By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Jack Wolfskin”, or large enterprises, they have established a Facebook page for advertising and promotion. “Jack Wolfskin” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Jack Wolfskin” through the method of adspy!

Jack Wolfskin Facebook ad Introduction by ad spy method

“Jack Wolfskin” introduction:Welcome to the official JACK WOLFSKIN Facebook page – #AtHomeOutdoors

“Jack Wolfskin” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Jack Wolfskin” ads data to help “Jack Wolfskin” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Jack Wolfskin”. In this report, we analyze in detail the best ad cases of “Jack Wolfskin”.

Jack Wolfskin Top3 Ads Case Study:

Advertisers Jack Wolfskin Jack Wolfskin Jack Wolfskin
Ad title Folge dem Wolftrail Folge dem Wolftrail Folge dem Wolftrail
Ad text Die Wildnis ruft. Gewinne (d)einen 6-tägigen Wandertrip und wandle auf bisher unentdeckten Pfaden. Die Wildnis ruft. Gewinne (d)einen 6-tägigen Wandertrip und wandle auf bisher unentdeckten Pfaden. Wandle auf unentdeckten Pfaden: Gewinne 6 Tage auf unserem ersten exklusiven Hiking Trail – inkl....
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 1 days
Like 235 628 148

Jack Wolfskin Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Jack Wolfskin” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Jack Wolfskin” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Jack Wolfskin” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Folge dem Wolftrail Folge dem Wolftrail Folge dem Wolftrail
Ad text  Die Wildnis ruft. Gewinne (d)einen 6-tägigen Wandertrip und wandle auf bisher unentdeckten Pfaden.  Die Wildnis ruft. Gewinne (d)einen 6-tägigen Wandertrip und wandle auf bisher unentdeckten Pfaden.  Wandle auf unentdeckten Pfaden: Gewinne 6 Tage auf unserem ersten exklusiven Hiking Trail – inkl....
Ad type  other  other  other
Ad word count 98  98  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Jack Wolfskin”, the text type used is other to obtain the best ad performance. “Jack Wolfskin” can use this copy style more. On the other hand, “Jack Wolfskin” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Jack Wolfskin” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Jack Wolfskin” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Jack Wolfskin” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Jack Wolfskin” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Jack Wolfskin” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Jack Wolfskin”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Jack Wolfskin” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Jack Wolfskin” ad case study report

If you want to check the best ad case study of other advertisers related to “Jack Wolfskin”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Jack Wolfskin”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.