Award-winning Case Study For Iris Properties By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Iris Properties”, or large enterprises, they have established a Facebook page for advertising and promotion. “Iris Properties” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Iris Properties” through the method of adspy!

Iris Properties Facebook ad Introduction by ad spy method

“Iris Properties” introduction:The Real Estate World Brokerage | Design | Contracting | Consultancy

“Iris Properties” Facebook ads last run:2020-02-22 22:02:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Iris Properties” ads data to help “Iris Properties” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Iris Properties”. In this report, we analyze in detail the best ad cases of “Iris Properties”.

Iris Properties Top3 Ads Case Study:

Advertisers Iris Properties Iris Properties Iris Properties
Ad title تطوير مصر- المونت جلالة Emaar Misr- Marassi Palm hills-New Cairo
Ad text امتلك وحدتك كاملة التشطيب في منتجع المونت جلالة العين السخنة، وحدات 3 غرف نوم تطل علي البحر مباش... اعمار مصر تطلق مرحلة جديدة فى مراسى الساحل الشمالى بمقدم 5% و اقساط لمدة 7 سنوات تملك وحدتك كاملة... بالم هيلز تطرح عدد محدود من الفيلات و الشقق بكمبوند "بالم هيلز نيو كايرو" بتصميمات فريدة. أسعار ...
Ad format Image Video Image
Categories Real Estate Company Real Estate Company Real Estate Company
Duration 3 days 1 days 1 days
Like 0 5 15

Iris Properties Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Iris Properties” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Iris Properties” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Iris Properties” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title تطوير مصر- المونت جلالة Emaar Misr- Marassi Palm hills-New Cairo
Ad text  امتلك وحدتك كاملة التشطيب في منتجع المونت جلالة العين السخنة، وحدات 3 غرف نوم تطل علي البحر مباش...  اعمار مصر تطلق مرحلة جديدة فى مراسى الساحل الشمالى بمقدم 5% و اقساط لمدة 7 سنوات تملك وحدتك كاملة...  بالم هيلز تطرح عدد محدود من الفيلات و الشقق بكمبوند "بالم هيلز نيو كايرو" بتصميمات فريدة. أسعار ...
Ad type  other  other  other
Ad word count 215  249  178

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Iris Properties”, the text type used is other to obtain the best ad performance. “Iris Properties” can use this copy style more. On the other hand, “Iris Properties” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Iris Properties” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Iris Properties” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Iris Properties” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Iris Properties” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Iris Properties” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Iris Properties”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Iris Properties” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Iris Properties” ad case study report

If you want to check the best ad case study of other advertisers related to “Iris Properties”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Iris Properties”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.