Award-winning Case Study For Iris Beirut By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Iris Beirut”, or large enterprises, they have established a Facebook page for advertising and promotion. “Iris Beirut” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Iris Beirut” through the method of adspy!

Iris Beirut Facebook ad Introduction by ad spy method

“Iris Beirut” introduction:Heralded for its unique atmosphere, setting and ambiance, standing out as modish yet unconventional with a chill vibe, Iris is an open-air city retreat.

“Iris Beirut” Facebook ads last run:2020-02-11 01:33:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Iris Beirut” ads data to help “Iris Beirut” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Iris Beirut”. In this report, we analyze in detail the best ad cases of “Iris Beirut”.

Iris Beirut Top3 Ads Case Study:

Advertisers Iris Beirut Iris Beirut Iris Beirut
Ad title Iris Beirut Iris Beirut Iris Beirut
Ad text Joy Fayad Live Wednesdays from 6pm Check out @joy_fayad’s cover of ‘Can’t Help Falling in Love’... April 2019 #MeetMeAtIris #IrisBeirut April 2019 #MeetMeAtIris #IrisBeirut
Ad format Video Video Video
Categories other Lounge Lounge
Duration 1 days 2 days 2 days
Like 685 439 0

Iris Beirut Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Iris Beirut” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Iris Beirut” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Iris Beirut” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Iris Beirut Iris Beirut Iris Beirut
Ad text  Joy Fayad Live Wednesdays from 6pm Check out @joy_fayad’s cover of ‘Can’t Help Falling in Love’...  April 2019 #MeetMeAtIris #IrisBeirut  April 2019 #MeetMeAtIris #IrisBeirut
Ad type  other  other  other
Ad word count 171  36  36

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Iris Beirut”, the text type used is other to obtain the best ad performance. “Iris Beirut” can use this copy style more. On the other hand, “Iris Beirut” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Iris Beirut” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Iris Beirut” are:N/A,N/A,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Iris Beirut” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Iris Beirut” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Iris Beirut” top 3 ads schedules are: 1 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Iris Beirut”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Iris Beirut” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Iris Beirut” ad case study report

If you want to check the best ad case study of other advertisers related to “Iris Beirut”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Iris Beirut”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.