Award-winning Case Study For iProperty Singapore By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “iProperty Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “iProperty Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “iProperty Singapore” through the method of adspy!

iProperty Singapore Facebook ad Introduction by ad spy method

“iProperty Singapore” is the fastest growing property portal in Singapore that empowers consumers to find and create their ideal homes.

“iProperty Singapore” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “iProperty Singapore” ads data to help “iProperty Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “iProperty Singapore”. In this report, we analyze in detail the best ad cases of “iProperty Singapore”.

iProperty Singapore Top3 Ads Case Study:

Advertisers iProperty Singapore iProperty Singapore iProperty Singapore
Ad title Yishun, Blk 348C iProperty Singapore Book HDB flat as soon as one day after application
Ad text Search exclusive sale listings on iProperty today! Search HDB listings with us today! 123 flats will be offered under the new rolling basis RBF scheme soon...
Ad format Carousel Carousel Image
Categories other other other
Duration 2 days 1 days 1 days
Like 0 0 61

iProperty Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “iProperty Singapore” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“iProperty Singapore” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “iProperty Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Yishun, Blk 348C iProperty Singapore Book HDB flat as soon as one day after application
Ad text  Search exclusive sale listings on iProperty today!  Search HDB listings with us today!  123 flats will be offered under the new rolling basis RBF scheme soon...
Ad type  other  other  other
Ad word count 50  34  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “iProperty Singapore”, the text type used is other to obtain the best ad performance. “iProperty Singapore” can use this copy style more. On the other hand, “iProperty Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “iProperty Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “iProperty Singapore” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “iProperty Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “iProperty Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “iProperty Singapore” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “iProperty Singapore”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“iProperty Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “iProperty Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “iProperty Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “iProperty Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.